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Manager, Lifestyle Buying Lead

Date: Oct 6, 2021

Location: New York, NY, US

Company: Tapestry

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

Title: Manager, Lifestyle Buying Lead, North America    
Location: New York, New York                                      

Primary Purpose: Strategic, operational Omni channel leader for North America Retail focusing on Footwear and Ready-to-Wear. Key role in influencing with Buying, Allocation and Global Merchandise Planning.


Key Responsibilities


  • Build strategy to drive lifestyle business in NA, identifying key growth opportunities based on analytics of product performance, customer feedback, consumer trend, competitive landscape and local market knowledge
  • Provide direction to NY Global Merchandising team to develop product ideas that support customer needs for your market. 
  • Partner with Marketing, Product Knowledge, Visual Merchandising and Store Operations teams to create synergies among all consumer touch points  
  • Partner with field team to solicit qualitative feedback on product, customers, store environments & competition

Business Analysis

  • Analysis from weekly selling reports, customer analytics, and store visits, -- generating actions to maximize business opportunities
  • Partner with GMP to drive OTB to meet financial targets and productivity metrics at the SKU level for performance, sales, inventory, receipt and margin goals
  • Partner with Global Merchandising Planning to drive quarterly buys to meet financial targets and maximize North America opportunities
  • Build and maintain assortment tools and sku counts
  • Partner with Global Merchandise Planning to help Manage SKU lifecycle from adoption to delete, react to in season sales to determine go forward strategy
  • Lead presentations of the category performance to the Executive Team.


  • Partner with Marketing, Global Merchandise Planning, and Ecom to influence monthly product features and big ideas – translate to Marketing and Web in order to drive content across customer touchpoints
  • Partner closely with Marketing team to determine events and sales promotion activities that support  product investments
  • Provide product knowledge for Field Service Training to present to accounts and shop staff



  • B.A. or B.S. required
  • Minimum 6-7 years of Merchandising, Buying, or Planning experience required
  • Strong analytical skills
  • Excellent communication skills
  • Detail oriented, organized, ability to multi-task
  • Team player with a focus on collaboration
  • Highly skilled in Excel, Powerpoint, and proficient learner of planning and buying systems required

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale
    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team


Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at #LI-MS1


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