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Sales Associate III


Aurora, OH, US


The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.


 Understands organizational objectives and makes decisions that align with Company priorities

Takes ownership and is committed to delivering results, while remaining actively aware of personal and store metrics; and creates personal sales and clienteling strategies in partnership with the management team.

Creates short- and long-term strategies to achieve personal metrics and performance goals

Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity

 Represents Coach as a brand ambassador

 Demonstrates Coach’s Selling and Service expectations at all times

Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics

Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers

Creates positive impressions with customers by bringing best self to work through attire consistent with Coach’s Guide to Style

Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition.

Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value.

 Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.

Discusses product features and builds the sale by leveraging cross-selling skills and abilities.

Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs

 Sensitive to customers’ needs and tailors approach by reading cues

Attends to the unique and individual shopping needs of each customer.

 Works with multiple customers simultaneously and breaks away as appropriate

 Follows up with customers consistently and genuinely to influence/close the sale

Flexes personal selling techniques to contribute to overall store financial results

 Builds lasting and loyal relationships with customers

 Leverages Coach’s tools and technology to support relationship building and clienteling efforts

 Creates enthusiasm and positivity for a shared vision and mission

Promotes and endorses a team selling environment

Fosters an environment of teamwork, trust and collaboration with internal and external customers

Remains solution oriented; is adaptable and flexible to changing business and store needs

Welcomes feedback and adapts behaviors as appropriate

 Maintains a calm and professional demeanor at all times


 Ensures all daily tasks are completed without negatively impacting service or Coach standards

Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner

 Maintains a clean and tidy selling floor at all times

Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection procedures

 Replenishes inventory on sales floor as needed


Supports Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor, maintains strong organizational standards as it relates to product both in the stockroom and on the sales floor.

Supports cash-wrap when needed to process purchases, returns, and exchanges.

Efficiently processes customer transactions: Purchase, Return, Exchange, Found Order etc.

Effectively helps to prepare store by organizing functional areas, performs routine cleaning, maintains strong organizational standards and maintains visual merchandising expectations.

Competencies required:

Drive For Results: Can be counted on to exceed goals successfully. Is consistently one of the top performers. Very bottom line oriented. Steadfastly pushes self and others for results.

Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers. Gets first hand customer information

Req ID:  90493

Nearest Major Market: Akron
Nearest Secondary Market: Cleveland

Job Segment: Brand Ambassador, Retail Sales, Asset Protection, Merchandising, Marketing, Retail, Sales

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