Share this Job

Assistant Store Manager I


Brea, CA, US

Assistant Store Manager 

Assistant Store Manager

Job Description

The Assistant Store Manager at Coach demonstrates a high level of business acumen; delivering sales results through employee development and mentorship. Embodies a strategic mindset to deliver operational efficiencies. Ensures Coach’s standards and competencies are top of mind. They serve as a true utilitarian player; possessing the ability to adapt to all roles within the store’s environment.

Sample of tasks required of role:


· Understands organizational objectives and makes decisions in partnership with the Store Manager that align with Company priorities and values

· Develop sales strategies, initiatives and growth across all categories; communicates goals to the team, tracks store’s performance at all times and achieves sales

· Productivity Management: holds the management team accountable for personal productivity and management contribution

· Develops clienteling strategy; implements and monitors over time, to achieve business goals and objectives in partnership with the Store Manager

· Understands changes in market with potential impact on business performance and supports the execution of sales strategies/tactics

· Brings best self to work through Coach’s Guide to Style; ensures all associates follow expectations

· Acts as brand ambassador in the market/mall to drive loyalty and business (i.e. charity events, local associations, mall initiatives)

· Resolves customer issues in a timely manner while being solution-oriented and forward thinking; partners with the Store Manager and/or District Manager as needed

· Develop team to build long-term relationships with customers to drive business

· Takes initiative; has a high level of ownership and accountability for results of self and others

· Works directly with the Store/District Manager to protect and drive the needs of the business

· Ensures all daily tasks are completed without negatively impacting service of Coach standards

· Approaches challenges in direct and timely manner and takes action to course correct in the moment, when appropriate

· Builds trusting relationships with peers and team; acts as advocate for the Brand

· Welcomes feedback and adapts behaviors; creating short and long-term goals to achieve personal metrics and store performance

· Delegates and empowers others

· Creates enthusiasm and positivity for a shared vision and mission

· Recognizes and values individual performance



· Evaluates performance of all team members and provides consistent and timely feedback; creates and modifies action plans for the continuous development in partnership with the Store Manager

· Resolves performance problems using appropriate communication, coaching and counseling techniques

· Adheres to all retail policies and procedures including POS and Operations

· Leverages / understands Coach’s tools and technology to support Service and Operations of store

· Recruits, interviews on-boards and works closely with Store Manager on strategies to maintain top-talent; while creating a talent bench

· Manages daily operational tasks according to Coach standards including selling and service expectations, operations, payroll, human resources and loss prevention

· Demonstrates strong business acumen; strategically forecasts in partnership with Store Manager, plans and budgets to the needs of the business (i.e. payroll, staffing, scheduling, merchandising)



· Interacts and communicates with Lead Supervisor and Store Manager

· Maintains interior and exterior upkeep of building with partnership from the corporate office; communicating needs to ensure esthetic and safety requirements are met

· Adheres to all retail policies and procedures including POS and Operations

· Leverages and understands Coach’s tools and technology to support Service and Operations of store



Assistant Store Manager

Req ID:  83269

Nearest Major Market: Orange County
Nearest Secondary Market: Los Angeles

Job Segment: Retail Manager, Retail Operations, Store Manager, Merchandising, Retail