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Assistant Store Manager


Hong Kong, HK, HK

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Primary Purpose

Reports to Store Manager, the Assistant Store Manager will manage Sales, Operations, and Staff Development areas of the store to achieve maximum profitability, compliance with company procedures, and excellence in customer service.


The successful individual will leverage their proficiency in Store Management to...

Sales Generation & Customer Service 

  • Ensure the highest level of customer service is provided in the store.
  • Achieve all Sales Goals, and plan sales goals with the Store Manager.
  • Ensure the sales floor is adequately supervised at all times.
  • Communicate recommendations and best sellers to the Area Manager/Retail Director.

Staff Training & Development

  • Interview, screen, hire, coach and counsel staff in accordance with Coach Policies.
  • Delegate duties and responsibilities to foster a sense of ownership among the staff and to increase efficiency of store operations.
  • Implement Coach training programs; hold regular staff meetings and initiate on-the-job training; supervise and train Management Team to develop their managerial skills.

Merchandise Management

  • Present Merchandise in a manner that will maximize sales and achieve optimum merchandise turn.  Work in partnership with the Area Manager/ District Manager.
  • Stay current on product range, and educate staff on competitors’ products offering.
  • Conduct inventories and maintain accurate inventory records.
  • Work with staff and customers to identify product improvements, new product ideas and new product feedback.


  • Comply with all local lease and statutory obligations as well as with local codes.
  • Identify methods for lowering expenses and increasing overall store profitability.
  • Attain store shrinkage goals.
  • Uphold highest standards on all Company audits.
  • Ensure that all HR paperwork (new hires, terminations and change in status) is promptly and accurately completed.


The accomplished individual will possess...

  • 5+ years' experience in a retail service environment in a position of leadership, management experience preferred.
  • High School diploma or equivalent
  • Travel retail / airport experience is a plus
  • Good command of English and Chinese (Cantonese & Mandarin).
  • Good analytical skills and strong business acumen.
  • Self-motivated, customer-focused and task-oriented.
  • Passionate, teamwork oriented and creative personality.


Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

Req ID:  5083