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Senior Associate, Marketing


Kuala Lumpur, 14, MY

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.


Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

Primary Purpose:

This role reports to the Marketing & PR Manager to driving marketing communication strategies & initiatives that are aligned with global vision while understanding local business needs as well as supporting in various e-commerce initiatives.

Candidates need to be proficient with retail finance on data analysis for sales promotion, e-commerce data, CRM data & various in-house systems. A multitasker.


The successful individual will leverage their proficiency in marketing to...


1. E-Commerce

  • Good understanding of ecommerce business model, purchase and buying behavior customers
  • Point of contact with 3rd party business partner
  • Work as project manager with cross functional local & regional teams to lead and ensure smooth operation
  • Plan and implement merchandising, regular updates, SEO and execute daily operations, including promotions, animations, creative and site content creation, online marketing etc.
  • Be able to analyze site traffic, performance and customer profile to identify opportunities in optimization to drive performance and deliver ROI.


2. Customer Marketing

  • Work closely with local cross-functional teams to conceptualize, execute, and analyze sales promotions initiatives; optimize strategy to understand business needs and drive results
  • Good analytical skill to read data & dashboards to determine effectiveness of sales promotion online & offline
  • Strategize, plan and manage compelling local in-store customer events that are in line with global brand strategy
  • Partner with global and regional CRM to drive name capture and database growth across retail and outlet stores
  • Manage loyalty program to support customer retention, and continue growth of VIP database
  • Plan, brief and schedule all EDM to support local business with global alignment
  • Oversee collateral planning, such as GWPs, marketing instore signage, CRC etc


3. Media (Print, OOH, Digital & Social)

  • Timely submission of assets request & monitoring media buys across traditional all media buys (OOH, print, experiential, digital & social ) platforms to support global focuses and local business needs
  • Analyze impact across all mediums and make recommendations accordingly on future investment
  • Partner with global digital team and local digital agency to develop and execute a digital and social media plan to support seasonal focus and local calendar
  • Drive performance across all mediums with regular analysis and recommendations on future investment


4. PR & Communications

  • Partner with PR agency to execute PR strategy to elevate the brand perception and awareness
  • Manage all sample inventory in partnership with the PR agency to support all requests
  • Strategize, plan and manage brand events across all steps to execution
  • Plan local KOL activities to support brand elevation and desirability


The accomplished individual will possess...

  • At least Diploma/Advanced/Higher/Graduate Diploma, Bachelor's Degree/Post Graduate Diploma/Professional Degree in Marketing or equivalent.
  • Preferable entry level / minimum 3 Year of working experience from the similar function.
  • Proactive, organized and highly collaborative within departments
  • Multitasker & organized
  • Team player, people oriented with superior communications ability and project management skills
  • Pleasant and mature personality
  • Passion in Marketing & Ecommerce
  • High integrity
  • Good computer proficiency
  • Independent and flexible worker with strong analytical skills
  • Fluency in both verbal and written English
  • Experience in eCommerce will be added advantage


Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

Req ID:  87237

Job Segment: Merchandising, Online Marketing, Interactive Marketing, Marketing, Retail, Entry Level