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Sales Associate III-Men's



The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.


  • Maintains a calm and professional demeanor at all times
  • Welcomes feedback and adapts behaviors as appropriate
  • Remains solution oriented; is adaptable and flexible to changing business and store needs
  • Fosters an environment of teamwork, trust and collaboration with internal and external customers
  • Promotes and endorses a team selling environment
  • Creates enthusiasm and positivity for a shared vision and mission
  • Leverages Coach’s tools and technology to support relationship building and clienteling efforts
  • Builds lasting and loyal relationships with customers
  • Flexes personal selling techniques to contribute to overall store financial results
  • Follows up with customers consistently and genuinely to influence/close the sale
  • Works with multiple customers simultaneously and breaks away as appropriate
  • Attends to the unique and individual shopping needs of each customer.
  • Sensitive to customers’ needs and tailors approach by reading cues
  • Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs
  • Discusses product features and builds the sale by leveraging cross-selling skills and abilities.
  • Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.
  • Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value.
  • Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition.
  • Creates positive impressions with customers by bringing best self to work through attire consistent with Coach’s Guide to Style
  • Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
  • Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
  • Demonstrates Coach’s Selling and Service expectations at all times
  • Represents Coach as a brand ambassador
  • Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity
  • Creates short- and long-term strategies to achieve personal metrics and performance goals
  • Takes ownership and is committed to delivering results, while remaining actively aware of personal and store metrics; and creates personal sales and clienteling strategies in partnership with the management team.
  • Understands organizational objectives and makes decisions that align with Company priorities


  • Effectively helps to prepare store by organizing functional areas, performs routine cleaning, maintains strong organizational standards and maintains visual merchandising expectations.
  • Efficiently processes customer transactions: Purchase, Return, Exchange, Found Order etc.
  • Supports cash-wrap when needed to process purchases, returns, and exchanges.
  • Supports Store Inventory Process by processing shipment, stocking shelves, replenishing sales floor, maintains strong organizational standards as it relates to product both in the stockroom and on the sales floor.
  • Replenishes inventory on sales floor as needed
  • Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection procedures
  • Maintains a clean and tidy selling floor at all times
  • Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner
  • Ensures all daily tasks are completed without negatively impacting service or Coach standards
  • Dealing with Ambiguity: Can effectively cope with change. Can shift gears comfortably. Can decide to act without having the total picture. Does not get upset when things are up in the air. Doesn’t have to finish things before moving on. Can comfortably handle risk and uncertainty.
  • Perseverance: Pursues everything with energy, drive and a need to finish. Seldom gives up on anything before finishing, especially in the face of resistance or setbacks.
  • Learning on The Fly: Learns quickly when facing new problems. A relentless and versatile learner. Open to change. Analyzes both successes and failures for cues to improve, experiments and will try anything to find solutions. Enjoys the challenge of unfamiliar tasks. Quickly grasps the essence and underlying structure of anything.
  • Interpersonal Savvy: Relates well to all kind of people up down and sideways. Inside and outside the organization. Builds rapport. Builds constructive and effective relationships. Uses diplomacy and tact. Can diffuse even high tension situations comfortably.
  • Creativity: Comes up with a lot of new and unique ideas. Easily makes connections among previously unrelated notions. Tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers. Gets first hand customer information and uses it for improvements in products and services. Acts with customers in mind. Establishes and maintains effective relationships with customers and gains their trust and respect.
  • Drive For Results: Can be counted on to exceed goals successfully. Is consistently one of the top performers. Very bottom line oriented. Steadfastly pushes self and others for results.
  • Competencies required:

Additional Requirements

Experience: 1- 3 years of previous sales experience, preferably in a luxury retail service environment. Possesses current knowledge of fashion trends and competition in the marketplace.

Education: High school diploma or equivalent; college degree preferred.

Technical: Knowledge of cash register systems, basic computer skills (including the ability to use iPad/laptop, Mobile POS and Internet), utilize walkie talkie, understand and read price and product release sheets.

Physical: Ability to execute at a fast pace. Ability to communicate effectively with customers and team. Ability to maneuver the sales floor, sales shelves, and stock room; climbing, bending, and kneeling are required. Ability to frequently lift and carry up to 25 pounds and, at times, lift and carry product/cartons up to 50 pounds to process product shipment/transfers

Schedule: Ability to meet Coach Scheduling & Availability Expectations, including ability to work a flexible schedule, including nights, weekends, and holidays high retail traffic and sales days including but not limited to the day after Thanksgiving, Memorial Day, Christmas Eve, Mother’s Day, etc.).

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

Tapestry, Inc., parent company of the Coach brand, is an equal opportunity and affirmative action, employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity or expression, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at


Req ID:  91702

Nearest Major Market: Washington DC

Job Segment: Merchandising, Retail Sales, Outside Sales, Brand Ambassador, Sales, Retail, Marketing