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Sales Associate II 1


Lake George, NY, US

The Sales Associate role is an intergral part of the sotre's overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Respnsible for upholding Coach's Service and Selling Models, creating a positive first impression, building on-going customer resatioships through a personalized experience, and leaving a positive, lasting impression.


  • Understands organizational objectives and makes decisions that alogn with Company priorities
  • Takes omnership and is committed to delivering results, while remaining actively aware of personal and store metrics; and creates personal sales and cliemteling strategies in partnership with the management team.
  • Creates short- and long- term strategies to achieve personal metrics and performance goals.
  • Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity
  • Represents Coach as a brand ambassador
  • Demonstrates Coach's Selling and Service and Service expectations at all times
  • Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
  • Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
  • Creates positive impressions with customers by bringing best self to work through attire consistent with Coach' Guide to Style
  • Builds credibility and trust as a personal fashion advisor by communication fashion awareness and a strong knowledge of competition.
  • Provides in depth product knowledge, including features, benefits, current offerings, and overall product value.
  • Remains aware and is clearly able to communicate current paricing and promotional strategy to customers.
  • Dicusses product features and builds the sale by leveraging cross-selling skills and abilities.
  • Cross-sells and encourages beneficial product add-ons that relate to the customer's shopping needs
  • Sensitive to customers' needs and tailors approach by reading cues
  • Attends to the unique and individual shopping needs of each customer
  • Works with multiple customers simultaneously and breaks away as appropriate
  • Follows up with customers consistenly and genuinely to influence/clsoe the sale
  • Flexes personal selling techniques to contribute to overall store financial results
  • Builds lasting and loyal relationships with customers
  • Leverages Coach's tolls and technology to support relationship building and clienteling efforts
  • Creates enthusiasm and positivity for shared vision and mission
  • Promotes and endoreses a team selling enviorment
  • Fosters and environment of teamwork, trust and collaboration with internal and external customers
  • Remains solution oriented'; is adaptable and flexible to changing business and store needs
  • Welcomes feedback and adapts behaviors as appropriate
  • Maintains a calm and professional demeanor at all times



  • Ensures all daily tasks are completed without negatively impacting service or Coach standards
  • Completes daily operational task including maintaining store(sales floor and backroom), cash wrap and visual merchandising to Coach standars consistently and in a timely manner
  • Maintains a clean and tidy selling floor at all times
  • Adheres to al applicable retail policies and procedures including POS, Operations and Asset Protection procedures
  • Replenishes inventory on sales floors as needed
  • Supports Store inventory Process by processing shipment, stocking shelves, replenishing sales floor, maintians strong oraganizational standards as it relates to product both in the stockroom and on the sales floor.
  • Supports cah-wrap when needed to process purchases, returns and exchanges
  • Efficiently processes customer transactions: Pruchase, Return, Exchange, Found Order ect.
  • Effectively helps to prepare store by organizing functional areas, performs routine cleaning, maintains strong organizational standards and maintains visual merchandising expectations.


Additional Requirements

Experience: 1-3 years of previous sales experience, preferably in a luxury retail service envirinment. Possesses current knowledge of fashion trends and competition in the marketplace.


Education: High school diploma or equivalent;college degree preferred.


Technical: Knowledge of  cash register systems, basic computer skills (including the ability to use iPad/laptop, Mobile POS and Internet), utilize walkie talkie, understand and read price and product release sheets.


Physical: Ability to execute at a fast pace. Ability to communicate effectely with customers and team. Ability to maeuver the sales floor, sales shelvesm and stock room; clibing, bending,and kneeling are required. Ability to frequently lift and carry up to 25 punds and, at all times, lift and carry product/cartons up to 50 pounds to process product shipment/transfers


Schedule: Ability to meet Caoch Scheduling & Availability Expectations, including ability to work a flexible schedule, including nights, weekends, and holiday high retail traffic and sales days including but not limited to the day after Thanksgivingm <emorial Day, Christmas Eve, Mother's Day,ect.)

Req ID:  74200

Job Segment: Asset Protection, Brand Ambassador, Retail Sales, Merchandising, Retail, Marketing, Sales

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