Share this Job

Brand and Multichannel Partnerships Senior Manager


London, GBN, GB

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


Job Title: Brand and Multichannel Partnerships - Senior Marketing Manager
Primary Purpose:
This role would work across all channels, including outlet, retail, wholesale and .com to drive large scale brand partnerships with a focus on innovation and commerciality. This role will be truly omni channel in both the partners and projects undertaken, the outputs driven, but also in the creative and commercial solution.
This person would be expected to drive the relationships with our partners ensuring that both existing and new relationships are fostered, driving awareness alongside commercial ROI KPIs. They would partner with finance and strategy teams to enable key insights to ROI and awareness growth as well as identifying target consumer groups.
The candidate will have specific extensive experience working with a multitude of partners to create innovative, engaging solutions that are truly “brand shifting” in terms of ultimate KPI’s and ROI. The candidate will be a seasoned marketing lead who has run cross functional teams and is used to working within multiple channels and geographies and ultimately support in being brand guardian within the realm of partnerships.
The successful individual will leverage their proficiency in Marketing to...
 Lead, develop and evolve the strategic plan for brand partnerships across territories, channel and delivery outputs
 To support the strategic plan, identify a strong pipeline of brand appropriate partnership opportunities in key markets, pursuing project determined KPI’s
 Build the partnership plan in line with the key global messaging calendar and initiatives
 Identify and develop opportunities that create key ‘moments’ aligned with global brand vision and
 Demonstrate the growth opportunities for the brand via partnerships within new customer
acquisition, awareness, traffic both physical and digital and commercial revenue growth
 Establish strong working relationships internally to manage overall all partnership activations
cross functionally, ultimately through to end delivery
 Coordinates project needs with cross functional partners both locally and globally
 Partners with Creative Services partners in NY for any localized needs
 Travels regularly to key markets across Europe in support of brand initiatives and to build and
foster relationships with external agencies/partners

 Manage fully the European brand partnerships budget rolling into the wider Europe Marketing budget
 Directly manage and develop the Partnerships and Trade Marketing Coordinator
 Ensures execution and brand experience across multiple channels and storytelling is connected,
 relevant and adds value
 The accomplished individual will possess...
 An understanding of the concept of brand partnerships and have a solid grasp of the internal structure and workings of the global organization
 A strong portfolio of media, experiential and partner contacts across the UK and Europe and have demonstrated professional and successful relationships at a senior level
 A skill to build networks, quickly, and at the right level to further create opportunities
 A balance of both brand and commercial experience dealing with both external and agency
 A natural curiosity to seek out innovative and creative ideas, with a knowledge of the environment
 Strong communication and negotiation skills
 Creative problem solver with strategic thinking skills and strong business acumen
 Ability to make prudent decisions under pressure and deadlines
 Ability to travel on an ad hoc basis throughout the year
 Ability to build effective partnerships and interact successfully with diverse individuals at all levels
 Experience in managing teams
 Creative thinking
 Knowledge of the fashion or accessories luxury goods market
 Experience of working with a global company/brand
 Experience supporting the European market
 Experience with managing direct reports


Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

Req ID:  60381

Job Segment: Branding, Brand Manager, Senior Brand Manager, Marketing Manager, Marketing