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Partnerships and Trade Marketing Coordinator

Coach

London, GBN, GB

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

 

Job Title: Marketing Coordinator - Partnerships & Trade Primary Purpose:
Coach is currently undergoing a period of growth in Europe, establishing not only more Retail and Outlet locations, but with a drive to strengthen our digital and omni presence. The Partnerships and Trade Marketing Coordinator will be responsible for supporting the Senior Marketing Manager, Brand and Multichannel Partnerships, in the planning and implementation of marketing initiatives across 360 platforms, including in-store, digital, partnership activations and events, with a specific focus on the Coach Retail and Outlet channels.
The successful individual will leverage their proficiencies to...
 Support the Senior Marketing Manager in strategic planning and execution of brand partnership campaigns, traffic and revenue supporting initiatives
 Commercial partner relationship management in working with retailers and local outlet teams
 Key liaison between brand, partners and accounts to gather information, asset requirements, and
sales (where applicable) information in a timely manner
 Asset coordination for Retail and Outlet partners across digital specifications, product imagery and
copy, and social media needs
 Coordination of all seasonal campaign updates for Retail and Outlet partner websites and
communications
 Support in the organizing and implementation of Retail and Outlet events held in Coach boutiques or
in collaboration with brand partners
 Gift with purchase (GWP) coordination for Retail activities where applicable
 Serve as support means in executing new store openings and the partnership programming, and
animation implementation behind this
 Support in the sourcing and execution of wider brand partnership marketing campaigns, driving
acquisition and traffic both to doors and ecommerce as key KPI’s
 Internal relationship building with wider marketing and brand teams to partner on key information
sharing and gathering
 Creating hindsight decks of key campaigns / activations including ROI, Awareness, Impressions
 General admin and ad hoc support for the marketing team
 Invoicing and accounting processing and admin
The accomplished individual will possess....
 Ideally 1-2 years marketing experience, within fashion/luxury goods preferred
 A strong, confident communicator
 Strong relationship management
 Proficient in Excel and PowerPoint
 Have a ‘can do’ attitude, with the ability to manage projects with minimum supervision
 Additional European language skills a plus

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.

Req ID:  60382


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