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Performance Marketing Coordinator

Coach

London, LND, GB

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

 

Title: Performance Marketing Coordinator

Location: London

 

The Primary Purpose:

The Performance Marketing Coordinator will be responsible for supporting all facets of the performance marketing channels within the business, notably paid search and affiliates. This position will report to the Senior Ecommerce Manager.

 

The successful individual will leverage their proficiency in E-Commerce/Digital to….

  • Drive affiliate growth through onboarding of new affiliates and nurturing the existing affiliate relationships both in the UK and our EU markets. Ensure that all key information around events/site focuses are relayed to our partners regularly.
  • Management of paid placement implementation including sourcing and reviewing all creative material to be used.
  • Optimise our PPC efforts through leveraging our agency and focusing their day to day efforts towards our business goals. Ensure the PPC plan is being executed, targets are being met and campaigns are being optimised to best practice guidelines
  • Manage our display / retargeting campaigns, ensuring that they are reaching their KPI’s.
  • Report and analyse on all performance marketing channel data, spotting opportunities leading to optimization of campaigns.

The accomplished individual will possess…

  • Excellent organisational skills and detail-orientated.
  • Excellent communication, presentation and analytical skills.
  • Ability to multi-task under tight deadlines and have a strong sense of urgency.
  • Strong problem solving skills; proactive and take initiative.
  • Ability to act quickly to last minute requests and changes.
  • Able to work autonomously.

 

An outstanding professional will have…

  • Bachelor’s Degree with a minimum of 1-2 years’ experience in an ecommerce or digital focused role.
  • Experience of managing and optimizing paid search and affiliate accounts.
  • Experience with Google Analytics
  • Experience working independently and as a team member in a fast paced environment

 

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.

Req ID:  58115


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