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(Temp) Brand Ambassador (40 Hours) Ludwig Beck


Munich, BY, DE

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


The Brand Ambassador represents CE Wholesale and is responsible for:


  • Driving sales across all product lines within their designated store in CE Wholesale
  • Building client relations and providing exceptional customer service through Coach standards - (The Hosting Ceremony). These include making our customers feel:
    • Genuinely welcome and at ease
    • Inspired by Coach quality heritage and design
    • A personalized experience that meets their needs
    • Enriched by Coach fashion and styling advice
    • Motivated to build their relationship with Coach
      Duties and Responsibilities –
  • Responsible for ensuring their Shop-in-Shop (SIS) targets are met and exceeded by embracing our vision of Modern Luxury and through the application of our selling strategies & techniques
  • Responsible for tracking daily, weekly and monthly sales in store and working with FC (Field Coordinator) on executing a successful business strategy to drive sales and stretch goals
  • Responsible for relaying qualitive feedback to the business and FC (SWOT Analysis)
  • Responsible for submitting a weekly update to the business and FC including: Best Sellers, Successes, Stock Position, Business Trend Info, Product Issues & Customer Feedback
  • Work with regional stores to collate trade feedback for Monthly review
  • Accountable for educating in-store teams and co-hosting regular trainings to staff members, with the support of the FC to drive sales
  • Support FC with seasonal field visits to regional stores to co-host new season training
  • Build strong relationships with in store Personal Shoppers to increase overall sales
  • Must encourage and motivate store teams to sell Coach products
  • Responsible for monitoring in store activity and  partner with FC to identify new opportunities in store
  • Proactively share new ideas with the business and FC to help the development of the business
  • Act as a liaison between the Field Team and Senior Managers in host store
    Customer Service
  • Responsible for developing the Coach service experience for all customers
  • Responsible for effectively executing the Coach Hosting Ceremony in store with the support of the FC
  • Must manage a clientele book in store and develop a personal client database
  • With the support of the FC, must effectively use the Storytelling tool to engage and apply a new type of service to customers
    Visual Merchandising
  • Responsible for maintaining VM directives executed by Coach VM Manager
  • Must adhere to VM standards and educate retail partners on new VM activity in store
  • Work with the Field VM to execute and maintain VM guidelines and standards across the regional stores; will be expected to travel seasonally.
  • Must maintain shop floor stock inventory and stockroom standards
  • Must coordinate with FC sales schedule to maintain adequate floor coverage
    The Brand Ambassador will possess:
  • In-depth knowledge of the retail environment and a minimum of 2 years retail experience
  • Great understanding of working within a department store (a benefit but not a requirement)
  • Excellent communications, leadership and organisational skills
  • Strong fashion sense and knowledge of trends in the industry
  • Self-motivated and have the ability to strategize to help develop their business
  • A good knowledge of Retail math
  • Ability to work well with others
  • Flexible to work hours deemed by the store and FC, including nights, weekends & holidays

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

Req ID:  57968

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