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Temporary Brand Ambassador, Munich


Munich, BY, DE

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


Primary Purpose:


The Brand Ambassador represents CE Wholesale and is responsible for:

  • Driving sales across all product lines within their designated store in CE Wholesale
  • Building client relations and providing exceptional customer service through Coach standards - (The Hosting Ceremony). These include making our customers feel:
    • Genuinely welcome and at ease
    • Inspired by Coach quality heritage and design
    • A personalized experience that meets their needs
    • Enriched by Coach fashion and styling advice
    • Motivated to build their relationship with Coach



Duties and Responsibilities –



  • Responsible for ensuring their Shop-in-Shop (SIS) targets are met and exceeded by embracing our vision of Modern Luxury and through the application of our selling strategies & techniques
  • Responsible for tracking daily, weekly and monthly sales in store and executing a successful business strategy to drive sales and stretch goals
  • Responsible for relaying qualitative feedback to the business
  • Responsible for submitting a weekly update to the business: Best Sellers, Successes, Stock Position, Business Trend Info, Product Issues & Customer Feedback
  • Accountable for educating in-store teams and co-hosting regular trainings to staff members to drive sales
  • Build strong relationships with in store Personal Shoppers to increase overall sales
  • Must encourage and motivate store teams to sell Coach products
  • Responsible for monitoring in store activity to identify new opportunities in store
  • Proactively share new ideas with the business to help the development of the business



Customer Service

  • Responsible for developing the Coach service experience for all customers
  • Responsible for effectively executing the Coach Hosting Ceremony in store
  • Must effectively use the Storytelling tool to engage and apply a new type of service to customers


Visual Merchandising

  • Responsible for maintaining VM directives executed by Coach VM Manager
  • Must adhere to VM standards and educate retail partners on new VM activity in store
  • Must execute and maintain VM guidelines and standards across the regional stores



  • Must maintain shop floor stock inventory and stockroom standards
  • Must coordinate maintain adequate floor coverage






The Brand Ambassador will possess:

  • In-depth knowledge of the retail environment and a minimum of 2 years retail experience
  • Great understanding of working within a department store (a benefit but not a requirement)
  • Excellent communications, leadership and organisational skills
  • Strong fashion sense and knowledge of trends in the industry
  • Self-motivated and have the ability to strategize to help develop their business
  • A good knowledge of Retail math
  • Ability to work well with others
  • Flexible to work hours deemed by the store and FC, including nights, weekends & holidays

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

Req ID:  50722

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