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Sales Associate II


Nashua, NH, US

Selling and Service:

  • Understands organizational objectives and makes decisions that align with the Company priorities and values.
  • Creates personal sales and clienteling strategies in partnership with the management team
  • Meets customer needs through solution-oriented and forward thinking.
  • Builds creditbility and trust as a personal fashion advisor by communicating fashion awareness and trends in the marketplace.
  • Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics
  • Creates positive impressions with customer by bringing best self to work through elevated, sophisticated, appropriate business attire consistent with Coach's guide to style.
  • Demostrates Coach's Selling and Service expectations at all times
  • Influences customers' purchase decisions by balancing patience and assertiveness.
  • Takes ownership and commitment for delivering results; actively aware of personal and store metrics and achieves goals.
  • Flexes personal selling techniques to contribute to overall store financial results.
  • Demonstrates persuasive (not aggressive) confident, friendly and genuine service skills and selling behaviors
  • Discusses product features and builds the sale by suggesting appropriate add on items to fit the customers specific needs
  • Works with multiple customers simultaneously and breaks away as appropriate
  • Follows up with customers consistently and genuinely to influence/close the sale
  • Develops product knowledge skills and remains aware of current collections
  • Demonstrates knowledge of competition and can apply that knownledge to building sales and customer relationships.
  • Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers
  • Sensitive to customers' needs and tailors approach by reading cues
  • Builds lasting and loyal relationships with customers
  • Ensures all daily tasks are completed without negatively impacting service or Coach standards

Workplace and Environment:

  • Creates enthusiasm and positivity for a shared vision and misson
  • Fosters and environment of teamwork, trust and collaboration with peers, customers and supervisors
  • Demonstrates confidence when working with customers
  • Takes initiative; has a high-level of ownership and accountability for individual results
  • welcomes feedback and adapts behaviors as appropriate
  • Represents Coach as a brand ambassador at all times
  • is adaptable and flexible to change
  • Maintains a calm and professional demeanor at all times
  • Creates short and long-term strategies to achieve personal metrics and performance goals
  • Utilizes Company tools to keep self-informed
  • Handles and offers solutions to customer issues appropriately and involves a manager when necessary
  • Promotes and endorses a team selling environment



  • Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner.
  • Adheres to all retail policies and procedures including POS, operations and Loss Prervention procedures
  • Leverages Coach's tools and technology to support relationship building and clienteling efforts. including to drive sales and achieve individual goals
  • Replenishes inventory on sales floor as need
  • processes shipments as needed

Additional Requirments:

Experience: 1-3 year of previous selling experience in luxury retail service environment preferred. Possesses current knowledge of fashion trends and competition in the marketplace.

Technical: Knowledge of cash register systems, basic computer skills (including the ability to use IPAD/laptop, Mobile POS and internet.)

Physical: Ability to communicate effectively with custoemrs and team. Mobility to maneuver the sales floor and stock room to provide and support customer service. reach above /bend to obtain product for customers from store fixtures/shelves at various heights and climb ladders/stairs/step-stools to perform visual merchandising and housekeeping duties. Ability to frequently life and carry up to five pounds and at times lift and carry product/cartons up to fifty pounds to process product shipment/transfers.

Schedule: Ability to work a flexible schedule to meet the needs of the business; including nights , weekends, busy seasons, and high retail traffic and sales days ( including but not limited to : the day after thanksgiving, Memorial day, Christmas Eve and Mothers Day, etc.)


note; This document serves only as a sample of the job duties and responsibilities and does not include an exhaustive list of all performance and requirements.

Coach is an equal opportunity and affirmaive action player.

Req ID:  75426