Share this Job

Analyst, CRM


New York, NY, US

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


Primary Purpose:  You will own the customer segmentation, audience selection and data distribution for the North America direct marketing channels. You will work closely with business partners to understand what content is being created and use your knowledge of the customer to deliver the right message to the right person. You will constantly optimize and check assumptions using A/B testing and other analysis to ensure the best customer experience. 

This position will report to the Senior Manager for CRM.


To be successful in this role, a good candidate will need…

  • Strong interpersonal skills and ability to work across teams with varied needs
  • Ability to prioritize workloads appropriately with respect to urgency and potential impact
  • Excellent attention to detail and to be process driven
  • Experience using Audience Selection tools (Unica / IBM Campaign Preferred)
  • A passion for being the voice of the customer to business stakeholders
  • 1-3 years using SQL to query large data sources


Your responsibilities will include…

  • Work with cross-functional business partners to align messaging strategies and audiences
  • Define the segmentation strategy for Direct and Digital Marketing
  • Use our in-house database and segmentation tools to select audiences and deliver to our vendors
  • Manage the creation and recording of metadata around our campaigns to support reporting and analysis
  • Manage, execute and plan our A/B testing roadmap to optimize engagement with programs across channels
  • Work with vendors to scope new direct marketing programs and build new workflows

Extra consideration for candidates with experience in…

  • Using R or Python to build automations and visualizations
  • Experience using AWS including EC2, Redshift, Lambda, s3
  • Parallel distributed processing concepts – especially related to SQL query optimization
  • A basic familiarity with various machine learning concepts including clustering, tree-based classification, neural-networks and dimensionality reduction

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-KS1 Visit Coach at

Req ID:  59028

Job Segment: Direct Marketing, Channel Marketing, Marketing