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Assistant Manager, Community Management


New York, NY, US

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


Primary Purpose: The Assistant Manager, Community Management is a social media obsessive that knows the potential power that lies within a social media community. This is a vital addition to the Social Media team. The majority of the role will focus on assisting the Manager, Social Media, in daily scheduling and community management, coordinating assets for the various local Business Units and producing analytic reports. Additionally, they are always on the lookout for new ways to connect with existing and potential consumers. They also identify potential critical social media noise that could be a threat to the brand and alert the appropriate team members in a timely manner.


The successful individual will leverage their proficiency to...


  • Closely monitor conversations across brand’s social as well as broad social space. Escalate sensitive conversations to appropriate senior team members.
  • Identify customer service specific queries and manage work stream to ensure all questions are answered.
  • Apply ‘always on’ community management strategy as well as identify and prepare for special moments that call for unique conversation and special attention.
  • Use social media analytics tools and native analytics to create regular and ad hoc reports.
  • Asset management, including briefing and distribution to global markets.
  • Own all scheduling cross platform.
  • Proactively communicate with our followers to foster community.
  • Enforce Social Media Guidelines and best practices, while continuing to update the team on latest creative trends in Community Management
  • Stay abreast of social trends (using hashtags, following influencers, cultural moments, participating in non-owned conversations, etc.) to achieve broader brand exposure.
  • Constantly be on the lookout for ways to cultivate our community.
  • Assist Social Media team members in providing support for their projects.


An accomplished professional will have...

  • 1-3 years of community management experience. 
  • Excellent communication skills, added bonus if candidate has writing experience.
  • Quick communication response times with willingness to monitor outside of traditional office hours.
  • In-depth knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, Youtube)
  • International social media channel (Weibo, Line, Wechat, Kakao) knowledge a plus.
  • Strong project management skills with excellent attention to detail.
  • Experience with social listening and publishing and reporting tools.
  • Can-do attitude with problem solving mindset. 
  • Strong analytical skills. 

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. *LI-AV Visit Coach at

Req ID:  51759

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