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Assistant Manager, Digital Marketing (NA Retail Acquisition Marketing)


New York, NY, US

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

Job Title: Assistant Manager, Acquisition Marketing

Primary Purpose: The Assistant Manager is responsible for supporting the Associate Manager of Acquisition Marketing and plays a critical role in execution of all acquisition marketing channels (paid social, display, paid search and affiliate marketing). We are looking for an individual with a passion for retail, innovative technologies and platforms, strategic partnerships and storytelling.

The successful individual will leverage their proficiency to...

  • Drive strategy and planning for paid marketing channels including Paid Social, Display, Paid Search and Affiliate
  • Assist in developing full funnel media plans for both ongoing and seasonal campaigns, and execute on tactical elements
  • Support weekly, quarterly and ad hoc reporting to analyze campaign performance
  • Optimize campaigns based on both past performance and upcoming creative, leveraging insights to drive results
  • Assists in development of display, branded content digital programs and affiliate partnerships
  • Adopt a test & learn approach, identifying testing opportunities with an eye for growth
  • Develop creative briefs and partner with in-house creative teams to ensure assets are created on time and delivered/trafficked to appropriate partners
  • Partner with ecommerce partners to strategize on linking strategies
  • Support on 360 marketing activations with a recruitment objective
  • Work cross-functionally with internal stakeholders and marketing business partners to drive ecommerce and retail store performance
  • Stay up-to-date on industry trends, best practice, social and digital offerings and opportunities to advise on innovative and first to market opportunities

The successful individual will possess...

  • Bachelor’s degree with 1-2 years of relevant experience
  • Strong proficiency with Microsoft applications (Word, Excel, PowerPoint, etc.)
  • Creative problem solver with strategic thinking skills and ability to formulate conclusions
  • Possess customer-centric mindset
  • Outstanding attention to detail, superior communication, and follow-up skills
  • Ability to build effective partnerships and collaborate with cross-functional teams
  • Highly organized with the ability to multi-task projects with prioritizing
  • Experience within specialty retail or luxury brand a plus

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.


Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.


Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. *LI-CB1 Visit Coach at #LI-MS1

Req ID:  86688

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