Share this Job

Assistant Manager, Site Content


New York, NY, US

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


Job Title: Assistant Manager, Site Content, eCommerce


Primary Purpose: This position will support in-season briefings and quarterly content requests, measure asset performance and manage site merchandising for the digital business to help achieve financial and performance targets.


The successful individual will leverage their proficiency in eCommerce to…


  • Assist in briefing in-season and quarterly asset requests to creative
    • Brief in-season needs for special projects (photography, navigation images, marketing pages, functionality videos, product family shots and anatomy of a bag content)
    • Collaborate with team to develop testing opportunities with vendor partners
  • Maintain in-season content calendars to ensure optimal placement and keep track of performance
    • Manage homepage wireframes on a weekly basis, detailing performance by module
    • Manage content spot calendar, ensuring optimization across shops
  • Contribute to eCommerce shop merchandising and linking in support of marketing
    • Update sequencing and refresh shops consistently based on newness, email features, and additional marketing initiatives
    • Suggest linking strategy shifts for in-season emails and paid social
    • Analyze shop performance based on linking strategies
  • Contribute to test + learn agenda for new content
    • Contribute to team brainstorming sessions and weekly performance reporting by sharing ideas inspired from the competitive landscape
    • Partner with testing team to brief upcoming initiatives


The accomplished individual will possess...


  • BA or BS degree preferred
  • 1-2 years of relevant experience
  • Strong product sensibility or prior merchandising experience
  • Exceptional ability to be flexible and adaptive to changing priorities and react with appropriate sense of urgency
  • Highly organized and detail-oriented with ability to multi-task and prioritize workload to meet deadlines
  • Strong Excel skills
  • Demandware (Salesforce Commerce Cloud) experience preferred
  • Google Analytics experience a plus



Our Competencies for All Employees


  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.


Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #JV-LI1 Visit Coach at

Req ID:  91324

Job Segment: Photography, Merchandising, Marketing Manager, Creative, Retail, Marketing