Share this Job

Assistant Manager, eCommerce


New York, NY, US

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

Primary Purpose:

The Assistant Manager for North America e-Commerce team will manage site merchandising and support operations for the digital business to achieve financial and performance targets.


The successful individual will leverage their proficiency to...

  • Participate in weekly team meetings to recap business results and follow up on actions to drive growth
    • Analyze weekly shop performance (including traffic & conversion) and provide recommendations based on results
    • Evaluate GWP performance and suggest promotion end date based on inventory levels
    • Analyze customer data for new product launches & monitor overarching shifts at a monthly level
  • Prepare and manage monthly eCommerce uploads
    • Own the end-to-end management of shop and product experiences on (including upload and delete files, sequencing of shops and SKUs, navigation document, and replication requests/freezes)
    • Track changes in product assortment and ensure these are captured during site preparations or thereafter
    • Own the photography asset request process & copy requests (including monitoring delivery dates, photography scaling precision, incremental shots, and copy accuracy)
  • Manage in season eCommerce shop merchandising
    • Update sequencing and refresh shops consistently based on inventory, newness, and sales trends
    • Optimize shop productivity through testing and sorting rules
    • Update color variants shown on grid based on selling or, during sale periods, sellouts
  • Manage filter experience 
    • Adjust attribution with each upload
    • Validate across the site for optimal customer experience
    • Innovate & recommend new filter optimizations
    • Work with digital product team on continued enhancements
  • Assist with holiday competitive analysis


The accomplished individual will possess...

  • BA or BS degree 
  • Good product sensibility and ability to merchandise sites in a visually appealing way; or prior merchandising experience
  • Demonstrate strong logical analysis and problem-solving skills
  • Flexible and adaptive to changing priorities; able to organize, multi-task and prioritize workload to meet deadlines
  • Team-oriented with ability to interact with team members and partners across functions and levels
  • Outstanding attention to detail and accuracy required; a thirst for learning and success; desire to learn new technologies
  • Must have strong Excel skills; Demandware (Salesforce Commerce Cloud) experience a plus; Google analytics experience a plus

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-MS1 Visit Coach at

Req ID:  63347

Job Segment: Photography, Merchandising, Outside Sales, Creative, Retail, Sales