Associate, Site Merchandising, Retail

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Primary Purpose: Coach’s Digital group presents rich and compelling brand experiences globally online through multiple web venues while consistently building brand awareness and maximizing eCommerce opportunities. The Associate Manager of NA eCommerce Merchandising will support the team and tasks responsible for site merchandising for coach.com in the execution of site strategies to help achieve the financial and performance targets for the business.

The successful individual will leverage their proficiency in eCommerce to...

Site Merchandising Execution & Shop Management

• Own the end-to-end management of shop experiences for various categories across the site
• Proactively monitor site and category performance to identify risks and opportunities, escalating when broader impact or alignment is required
• Update sequencing and refresh category shops based on data insights, sales trends, inventory, newness, marketing and price changes
• Serve as the go-to for any call outs or issues found within products or shops
• Ensure all category refinements (filters, search, sort rules, category personalization etc.) are optimized and working correctly
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Performance Monitoring & Optimization

• Analyze key digital KPIs (conversion, AOV, demand, search behavior, sell-through) to inform merchandising updates 
• Monitor category and shop performance and implement data-driven updates to sequencing, product exposure, and presentation
• Support weekly and ad-hoc reporting needs, providing clear recaps and recommended next steps 
• Strong technical aptitude with curiosity to learn and leverage new tools and technologies, including AI, to enhance analysis and efficiency

Cross-Functional Collaboration

• Maintain strong alignment between site merchandising and key marketing moments, launches, and promotional periods
• Execute and optimize linking across homepage, landing pages, and content placements in partnership with Marketing to support cohesive customer journeys
• Partner with the Photography team to own pre-season shotlist planning, ensuring seasonal imagery reflects key product priorities and site merchandising needs
• Participate in weekly cross-functional meetings to review business performance and identify merchandising opportunities
• Attend seasonal product walkthroughs to stay informed on storytelling, assortment focus, and key investments

Operational Excellence

• Maintain strong attention to detail across all site updates to ensure a seamless customer experience
• Manage multiple priorities in a fast-paced environment with accuracy and efficiency
• Keep a pulse on competitive site experiences and emerging ecommerce best practices

The accomplished individual will possess...

• Bachelors degree with a minimum of 3-4 years of professional experience in eCommerce or eCommerce merchandising, preferably fashion and/or retail background (or related industry)
• PIM or other site merchandising catalog experience is required; Demandware/SFCC or Plumslice a plus
• Excellent organization skills
• Excellent communication skills and team oriented mindset
• Passion for eCommerce is a must
• Demonstrate strong logical analysis and problem-solving skills
• Flexible and adaptive to changing priorities; able to organize, multi-task and prioritize workload to meet deadlines
• Ability to effectively interact with team members and extensive cross functional network across all levels
• Outstanding attention to detail and accuracy required; a thirst for learning and success
• Excellent product sensibility and ability to merchandise site in a visually appealing way
• Must have strong Excel skills
• Proficient with Google Analytics & knowledge of digital KPIs

An outstanding professional will have...

• Curiosity and openness to testing, learning, and continuous optimization within a fast-paced digital environment
• Strong commercial acumen with the ability to connect site merchandising decisions to business performance
• A proactive, hands-on approach with a strong sense of ownership and follow-through

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. 

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com                                    

Visit Coach at www.coach.com.

Work Setup: Hybrid

BASE PAY RANGE $80,000.00 TO $90,000.00 Annually
*Tapestry will comply with minimum wage requirements and any other applicable pay laws based on city, county, and state regulations.

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.