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Associate Manager, Ecommerce


New York, NY, US

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.


Primary Purpose:

The Associate  Manager, Site Experience & for Coach Outlet eCommerce will help drive the digital growth of the business through supporting the team and tasks responsible for site merchandising, strategy, operations and innovation.

The successful individual will leverage their proficiency in eCommerce to…


  • Support ongoing site merchandising and experience through:
    • Drive seamless cross-channel experience by partnering with Marketing business partners to optimize linking strategies, channel to shop relationships and other tactics to optimize traffic optimization and KPIs
    • Maintaining Creative asset library and driving cross-functional feedback processes
    • Create, maintain and report out on end to end site traffic and conversion performance, ensuring shop, content and cross channel optimizations on a daily and weekly basis
  • Leverage analytics tools (i.e. Google Analytics) and cross-functional partnerships to support best in class site experience
    • Check site and reports daily to identify any potential issues
    • Attend and contribute to meeting with eCommerce teams, cross functional partners, and 3rd party vendors to better understand business results and inform ideation efforts
    • Participate in weekly team meetings with cross functional partners to better understand business results and inform brainstorming efforts
    • Keep a pulse on competitive landscape to help inform future strategies and brainstorming efforts
  • Maintain, update and optimize shared site calendars, documents and resources
    • Ensuring version control is maintained, and shared documents are up to date
    • Owning the document repository, and identifying areas for optimization and process improvement

The accomplished individual will possess...


  • Bachelors degree with a minimum of 3-4 years of professional, relevant eCommerce experience
  • Excellent organization skills
  • Excellent communication skills and team oriented mindset
  • Technical aptitude and desire to learn new technologies
  • Flexible and adaptive to changing priorities; able to organize, multi-task and prioritize workload to meet deadlines
  • Ability to effectively interact with team members and extensive cross functional network across all levels
  • Outstanding attention to detail and accuracy required; a thirst for learning and success
  • Excellent product sensibility and ability to merchandise site in a visually appealing way
  • Passion for eCommerce is a must
  • Must have strong Excel/Google Sheets skills
  • PIM experience preferred; Demandware/SFCC or Plumslice a plus
  • Experience with Google Analytics & knowledge of digital KPIs


Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-AD1 Visit Coach at

Req ID:  90037

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