Associate Manager, Site Content, Retail eCommerce

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Primary Purpose: The Associate Manager will support the Retail Site Content Team in a range of responsibilities to ensure the successful execution of content strategies across Coach.com. They will play a critical role in shaping the content strategy on product detail pages (PDPs) and landing pages (LPs), optimizing content to drive conversion and engagement. Additionally, the Associate Manager will evolve our User Generated Content (UGC) strategy on site, managing vendor partnerships and optimizing the UGC experience across key products and pages.

The successful individual will leverage their proficiency in eCommerce to...

• Own PDP and LP creative strategy and assets
  • Manage below the fold content strategy across PDPs to support product knowledge and cross-selling opportunities, inclusive of family shots, product diagrams, marketing & SEO pages, etc.
  • Build cohesive framework for PDP content structure across site and by product category
  • Collaborate with creative, merchandising, buying and marketing teams to ensure content captures are aligned with product priorities and business strategies
  • Maintain in-season content calendars to ensure optimal placement and keep track of performance
  • Brief LPs with a balance of brand storytelling and commercial components
• Identify and brief net-new content opportunities, including UGC and separate ad-hoc content shoots, as needed
• Regularly monitor performance metrics for customers & PDP, LP and UGC content, making informed decisions to enhance effectiveness
• Own community-centered initiatives
  • Maintain UGC streams
  • Own relationship with internal and external partners to seed products to influencers based on monthly priorities
  • Brief monthly associate videos, balancing newness and carryover needs
• Contribute to test + learn agenda for new content
  • Drive testing and optimization plans by identifying opportunities with vendor partners and in-house testing team for PDP, LP & UGC initiatives
  • Contribute to team brainstorming sessions and weekly performance reporting by sharing ideas inspired from the competitive landscape
  • Partner with testing team to brief upcoming initiatives

The accomplished individual will possess...

• BA or BS Degree in relevant field or equivalent work experience will be considered
• 3+ years of experience in Ecommerce, Digital Content or Marketing role
• Strong product sensibility and experience with ecommerce content management & coordination

• Proven experience working on PDP content/and or managing UGC programs

• Highly organized and detail-oriented with a strong attention to detail and accuracy
• Exceptional ability to be flexible and adaptive to changing priorities and react with appropriate sense of urgency
• Proactive with the ability to multi-task and prioritize workload to meet deadlines
• Must have strong Excel skills, Google Analytics experience a plus

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. 

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com                                    

Visit Coach at www.coach.com.

Work Setup: Hybrid #Li-Hybrid #LI-DL1

BASE PAY RANGE $80,000.00 TO $90,000.00 Annually
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.