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Digital Project Manager


New York, NY, US

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.


Primary Purpose: The Manager, Digital Project Management will drive implementation, development, budgets and project schedules for the digital content for brand and seasonal activations. The ideal candidate will have experience in managing marketing, creative or advertising projects with a focus on interactive experience. This individual will identify risks and clearly communicate goals to project stakeholders, with a focus on end to end process. The new role requires experience working with creative agencies and delivering integrated projects.

The successful individual will leverage their proficiency in Project Management to... 

  • Create and execute a well-defined project plan including scope, schedule, and resource allocation in partnership with creative studio
  • Establish timelines and clear, consistent communication with all parties regarding delivery of project obligations
  • Review digital innovation briefs and requests and partner with internal Coach teams (2D & 3D Creative Services, Digital Creative, Brand Events, VM) and Global Business Unit partners to establish project priorities and timelines
  • Develop project schedules and scope, communicate project status and schedules to all key stakeholders and ensure key milestones are met
  • Responsible for balancing projects in VE portfolio while developing effective communication processes to inform the cross-functional teams about project progress, roadmaps and key deliverables – create and maintain project dashboard
  • Develop cross-functional relationships between strategy and creative teams, consistently maintaining and improving upon current organizational systems and records
  • Use practical and functional experience and expertise to create innovative solutions, including updating brief templates
  • Identify process standards and best practices for how teams should approach projects
  • Establish, implement, and document standards and best practices for the successful management and completion of projects – build asset trackers, monitor progress through regular updates
  • Help teams understand the creative and business purposes of projects while also providing the guardrails they need to adhere to in order to be successful
  • Route digital assets to business and/or cross-functioning teams for approval and deliver final assets once approved.
  • Play an active role in identifying and then formalizing innovation opportunities into creative briefs




The accomplished individual will possess...

  • Bachelor’s degree with a minimum of 5-7 years of relevant professional PM experience
  • Experience delivering commercial- or institutional-scale multifaceted, integrated creative technology projects successfully.
  • Ability to multi-task projects with equal priority, anticipate issues and provide creative solutions
  • Excellent attention to detail, superior communication, customer service and follow-up skills
  • Ability to build effective partnerships, make prudent decisions under pressure and work against tight deadlines
  • Strong organizational skills, timely delivery of projects
  • Ability to interact successfully with diverse individuals at all levels and make prudent decisions
  • Strong computer skills in Microsoft Project, Adobe Creative Suite, Slack, Workfront (PM Software) and Microsoft Office Suite
  • Fashion or Luxury experience a plus
  • Strong strategic-thinking skills, business acumen and problem-solving ability

An outstanding professional will have...

  • Bachelor’s degree with related creative project management experience
  • Experience working with International clients preferred 
  • Knowledge of additional language (ability to read and write) is a plus

Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.


Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.


Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or


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Work Setup

BASE PAY RANGE $86,000.00 TO $105,000.00 Annually
Click Here - U.S Corporate Compensation & Benefit

Req ID:  114080

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Marketing Manager, Advertising, Merchandising, Marketing, Retail

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