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Director, Marketing Project Management


New York, NY, US

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


Primary Purpose:  The ideal candidate will have experience in leading marketing, creative or advertising projects. The primary focus will be to lead cross functional teams to drive implementation, development, and project schedules for marketing initiatives. The individual will identify risks and clearly communicate goals to project stakeholders.


The successful individual will leverage their proficiency in Project Management to...


  • Lead and manage 360 marketing project timelines across all mediums partnering closely with internal Coach Teams (2D & 3D Creative Services, Digital Creative, Communications/PR, Global Customer Experience, CRM, VM) and global business unit partners.
  • Orchestrate seasonal marketing plan; mitigate risks and barriers to achieve on-time execution
  • Own project budget, scope, schedule and resources
  • Facilitate weekly Marketing Creative Review meetings to achieve on-time execution of marketing projects
  • Foster partnerships, build consensus and trust, and influence cross-functional team members to drive strategic agenda
  • Develop effective communication processes to inform the cross-functional teams about project progress, roadmaps and key deliverables.
  • Responsible for balancing projects in marketing portfolio and communicating priorities to cross-functional partners
  • Identify process standards and best practices for how teams should approach projects
  • Lead change where necessary to simplify and optimize marketing processes
  • Implement, document and communicate process standards to the project team



The accomplished individual will possess...


  • Bachelor’s degree with a minimum of 7-10 years of relevant professional marketing experience
  • Ability to multi-task projects with equal priority, anticipate issues and provide creative solutions
  • Excellent attention to detail, superior communication, customer service and follow-up skills
  • Ability to build effective partnerships
  • Strong organizational skills, timely delivery of projects
  • Ability to make prudent decisions under pressure and work against tight deadlines
  • Ability to interact successfully with diverse individuals at all levels
  • Strong computer skills in Microsoft Project, Visio, and Microsoft Office Suite
  • Fashion or Luxury experience a plus

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-KS1 Visit Coach at

Req ID:  60040

Job Segment: Marketing Manager, Advertising, Marketing