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Director, Print & Shoot Production


New York, NY, US

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.


Title:  Director, Shoot and Print Production

Location:  New York, NY               


Primary Purpose:  This role will be responsible for providing specialized knowledge and expertise needed to translate a creative concept into photography, video, audio, or illustrated artwork. Direct the shoot production team and oversee workflow, quality control, budgets, and execution of all campaigns, and monthly shoots in Coach. This includes all global advertising, PR, collateral, and digital projects.


The successful individual will leverage their proficiency in Shoot Production to...


  • Oversee the production of photoshoots, ensuring they align with Coach’s brand identity and strategic objectives.
  • Collaborate with the Marketing and Creative teams to develop a comprehensive production strategy that supports Coach’s brand positioning, marketing objectives, and content pillars, and resonates with the target audience.


  • Manage relationships with all outside talent and their representatives as required for still and moving image production (photographers, directors, illustrators, models, etc.) for collateral, digital channels, PR, and advertising.
  • Coordinate and track merchandise for all creative executions.
  • Develop and manage comprehensive production budgets for print and shoot projects, ensuring cost-effectiveness and adherence to deadlines.
  • Manage all production relationships with outside vendors, secure pricing, timing, continuity & loyalty to the Coach aesthetic.
  • Manage location scouting, permitting, and logistics for on-location shoots.
  • Work with international offices to ensure local production is consistent with the company principles and attention to quality.
  • Work with internal and external partners in securing vendors, products, and services needed to fulfill projects internationally.
  • Work closely with Project Management and Studio Operations, to ensure all projects are expedited through the process. This includes but is not limited to, production schedules and delivery due dates, estimates, and tracking of projects and costs.
  • Stay up to date with industry trends, emerging technologies, and best practices to continuously innovate, streamline processes, and reduce costs.
  • Drive efficiencies and best practices across the full ecosystem of branded content, whether developed in-house, by community members, or in partnership with agencies and external partners.


The accomplished individual will possess...


  • Minimum of 7 years’ experience in print production, and photoshoot management within the fashion or retail industry. 
  • Managerial experience is required.
  • Proven track record of successfully delivering high-quality print and visual content on time and within budget.
  • Excellent communication, collaboration, and project management skills.
  • Strong negotiation and vendor management skills
  • International experience beneficial.
  • Strong problem-solving skills required.
  • Ability to be flexible and work in a fast-paced environment.

Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.


Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.


Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or


Visit Coach at


Work Setup

BASE PAY RANGE $150,000.00 TO $175,000.00
Click Here - U.S Corporate Compensation & Benefit

Req ID:  113889

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Fashion Retail, Advertising, Artist, Photography, Fashion, Marketing, Creative

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