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Manager, Global Marketing


New York, NY, US

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.


Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.


Global Marketing Manager, Women’s Seasonal Campaigns & Sustainability


Primary Purpose: The Global Marketing Manager is responsible for providing strategic and executional support to the Marketing Director to drive the 360 marketing strategies for the seasonal Fall and Spring brand campaigns, which combine broad commercial appeal, fashion authority, and values-based messaging. This individual will also be responsible for driving the strategic marketing of Coach’s commitment to sustainable fashion.


The Global Marketing Manager will identify key seasonal women’s product messages across retail & outlet, as well as brand storytelling opportunities to strengthen Coach’s evolved brand narrative & positioning. This individual will drive the development of campaign concept briefs, asset briefs, and global content. They will work with the international markets to ensure global alignment and multi-touch amplification to drive reach and relevancy across consumer segments. The Global Marketing Manager will act as a key partner for global creative and global cross functional partners, including but not limited to Global Merchandising, Visual Merchandising, Visual Experience, Global Events, PR, Celebrity, CRM & .COM, as well as business units on communication and execution of key initiatives.


This individual will be the main marketing contact on Coach’s commitment to sustainable fashion. They will be responsible for crafting focused storytelling around Coach’s product and services through a sustainable lens. He/She will partner with key cross-functional teams to define sustainable strategies, identifying areas in the overall brand marketing calendar where it makes sense to create standalone moments and adjacencies with existing programs/initiatives so we can begin to speak sustainability in an ongoing way and build equity in this key strategic pillar.

The successful individual will leverage their proficiency to:

  • Develop impactful global marketing strategies to communicate the brand’s seasonal narrative and key product messages. Designated point person for the creation of the strategic 360, collating all cross-functional input and expertise.
    • Partner closely with GM partners across all women’s categories for retail & outlet to understand seasonal product priorities and BU preferences.
    • Partner with Global Marketing Men’s colleague to create synergies & dual gender stories
    • Create and develop seasonal concept briefs for creative & production
    • Oversee the global content development process for Fall and Spring seasons to ensure focused and consistent messaging across all touchpoint. Drive the creation of the global shot list and asset brief.
    • Facilitate discussions to drive decision making and move projects toward completion
    • Create and own the 360 go-to-market launch strategy, which is socialized with cross-functionals, BUs, and senior leadership.
  • Support and optimize local activation plans in each business unit. Create global 360 overview, inclusive of BU activation plans, to share with licensees for global approval. Build strong partnerships and relationships with internal cross functional (2D & 3D Creative, Digital Creative, Communications/PR, CRM,) and global business unit partners to create and execute cohesive marketing and communication tools needed to drive business.
    • Ensure local plans align with global strategy while maintaining local relevance
    • Vet individual BU proposals and align with key stakeholders to ensure proper flow and clarity of communication
    • Analyze marketing initiative performance against set objectives and KPIs to create global recaps and hindsight’s

The accomplished individual will possess...

    • Bachelor’s degree preferred
    • 4-6 years of relevant professional marketing experience required
    • Experience in brand marketing at a global brand stronly preferred
    • Ability to multi-task projects with equal priority, anticipate issues and provide creative solutions
    • Ability to navigate ambiguity & various aspects of organizational change
    • Positive, mature, and solutions-oriented
    • Excellent attention to detail, superior communication, and follow-up skills
    • Strong creative & analytical skills, ability to evaluate multi-source data and draw global trends
    • Ability to build effective partnerships
    • Strong organizational skills, timely delivery of projects
    • Ability to make prudent decisions under pressure and work against tight deadlines
    • Ability to interact successfully with diverse individuals at all levels
    • Strong computer skills (Google docs, Microsoft Office Suite) required
    • Fashion or Luxury experience as a Marketer preferred


Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at #LI-MS1

Req ID:  98125

Nearest Major Market: Manhattan
Nearest Secondary Market: New York City

Job Segment: Marketing Manager, Merchandising, Marketing, Retail

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