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Manager, Influencer Marketing

Coach

New York, NY, US

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story.

At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach, Kate Spade New York, and Stuart Weitzman. We share a profound belief in both our individual and collective potential and know that with hard work and dedication, anything is possible.

Manager, Global Influencer Marketing & Strategy

 

Coach was founded in 1941 as a family-run workshop, and today is a leading New York design house of modern luxury accessories and lifestyle collections. We attribute the prominence of the Coach brand to the unique combination of our original American attitude and design, our heritage of fine leather goods and custom fabrics, our superior product quality, and our commitment to the customer experience.

At Coach, we bring together strong, collaborative people in a culture of mutual respect, support, accountability, and passion for the brand and product. Our goal is to offer an inspirational and modern workplace that allows for exceptional talent to thrive.

Primary Description:

We seek an experienced marketing leader to join the Global Influencer Marketing team to advance programs globally in partnership with our regional marketing leads. In this role, you will partner with the Director of Global Influencer Marketing to support and influence the development, management, and execution of global marketing strategies and initiatives that create community, drive purchase intent, and build brand love.

Our ideal candidate is passionate about the social ecosphere, actively participates within it, and understands the social/digital landscape. Additionally, has a deep expertise in Influencer strategy, leveraging influencers, events, and earned media to drive campaign objectives.  You will understand how these levers work together to complement a broader marketing campaign and have a strong perspective on how to measure and demonstrate ROI through these activities. You will be a skilled people leader who can develop and manage a talented group of direct reports and also have mastered cross-functional team leadership. Most importantly, you care deeply about continuing to showcase Coach as a multi-generational brand at scale.

The Manager of Global Influencer Marketing & North America Influencers will report the Director of Global Marketing, serving as a critical team contact to the Associate Manager and Assistant Manager of Global Influencer marketing effectively giving guidance and development while building and foster open communication with internal teams

Responsibilities

  • Partner with Director Global Influencer Marketing  & Strategy to develop and implement Global Influencer & VIP Influencer strategy to increase visibility and exposure for the Coach brand
  • Identify, build and maintain professional relationships with key talent and agency partners
  • Development of Global and Regional briefs and projects campaign briefs for key marketing campaigns for regional partners taking a strategic, data-driven, and holistic view of influencer marketing encompassing nano, micro, macro influencers, content creators, and VIPs
  • Assist in the management of the Global influencer selection process and ensure that selected influencers are positive representation of the Coach brand, mission and values
  • Lead in the development of new business proposals including but not limited to:
    • Proposal development inclusive of PowerPoint/Keynote building, writing, and organizing relevant materials
    •  Development of influencer strategies and tactical plans to support business goals
    • Utilizing tools and working with cross-functional agency partners to develop insights that shape our recommendations
    • Build relationships with cross-functional leaders and ensure regular communication and alignment on influencer marketing and experiential efforts
  • Oversee and develop structure and protocol for seasonal gifting, pre-orders, product seeding, influencer store visits
  • Drive, track and report on influencer and celebrity social and editorial coverage
  • Measure ROI and impressions across initiatives in order to gauge success and inform future initiatives
  • Continuously identify new programs/initiatives/events to drive the brand vision, looking for first-move opportunities to leverage

The accomplished individual will possess...

 

  • Idea lead individual with a passion for building communities with the ability to Market at the Speed of Culture
  • Bachelor’s Degree with 5+ years of relevant experience in influencer marketing and/or digital agency, talent agency/representative experience
  • 2+ years’ experience developing and delivering social/digital marketing strategy in a dynamic, fast-paced environment required.
  • Proven track record of managing successful social/digital campaigns across social platforms (Instagram, TikTok, YouTube, Twitter)
  • Experience defining and delivering impact and Return on Investment (ROI)
  • Experience in the fashion industry a plus
  • Highly organized with the ability to juggle multiple priorities and work in a fast-paced environment
  • Experience working in environments that require influencing cross-functional teams (often with different goals or incentives)
  • Must have excellent written and verbal communication skills
  • Ability to collaborate with and influence internal and external partners
  • Self-starter with strong initiative, ownership and accountability for business
  • Ability to work efficiently in a high-pressure, fast paced, deadline driven environment
  • Proficient with Microsoft Office (Word, PowerPoint, and Excel)
  • Ability to travel – 25%

 

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at#LI-LH1 www.coach.com.

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

 

Our Competencies for All People Managers

 

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

 

Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-LH1 Visit Tapestry, Inc. at http://www.tapestry.com/

Req ID:  90022


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