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Manager, Outlet Marketing


New York, NY, US

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.


Primary Purpose:


The Marketing Manager of North America Outlet will support the company’s outlet marketing and campaign efforts, and will capitalize on strong marketing messages in-line with the global brand transformation.

The successful individual will leverage their proficiency to...


  • Identify, recommend, and execute local/regional marketing initiatives for Outlet stores that align with overall brand strategies and achieve specific performance metrics
  • Develop and execute marketing plans to support existing and new stores
  • Collaborate cross-functionally with critical stakeholders including Retail Sales Management, Retail Merchandising, Planning and Allocation, Retail Operations, Visual Merchandising, Ecommerce, CRM, Advertising, Creative, and Finance 
  • Establish relationships with mall marketing teams and other local/regional marketing partners and vendors
  • Provide program recaps to evaluate KPI’s and ROI, ensure budget adherence, and inform future strategies
  • Manage stores’ Gift With Purchase program, monthly marketing toolbox, and other special projects
  • Organize and maintain marketing team tools including calendars, dashboards, budgets, and store lists
  • Understanding of financial acumen to manage paid marketing campaigns within outlet center
  • Maintain knowledge and execution of industry best practices for in-store marketing as well as performing ongoing benchmarking with competing luxury brands

The accomplished individual will possess...


  • BA degree or equivalent experience 
  • Minimum of 4-6 years marketing experience, Retail experience preferred 
  • Strong attention to detail and exceptional organizational/Project Management skills required 
  • Ability to self-direct, manage ambiguity and flex to changing business needs
  • Exceptional written and verbal communication skills 
  • Strong business and financial acumen 
  • Strong Computer Skills: Word, Power Point, Excel & Outlook 
  • Must be able to work in a fast paced environment, multitask & prioritize assignments


Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. *LI-AV Visit Coach at

Req ID:  37603

Job Segment: Merchandising, Marketing Manager, Advertising, Marketing, Retail