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Manager, Retention Marketing

Coach

New York, NY, US

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

Manager, Retention Marketing


PRIMARY PURPOSE

The Manager will lead execution of retention efforts for the Coach Retail business, inclusive of all broadcast, trigger and lifecycle based email programs, additionally they will be responsible for owning the strategy and execution for the direct mail and SMS channel.


MAIN RESPONSIBILITIES

  • Manage the planning, development and execution of direct marketing (email & direct mail) programs, including broadly circulated brand messages, targeted campaigns based on customer segmentation, and triggered campaigns based on cross-channel customer behavior.
  • Proactively bring ideas to improve the overall program and be a champion of change with cross functional stakeholders.
  • Write effective creative briefs that are on-brand, seasonally relevant, and compelling. Ensure marketing initiatives are consistent with global brand priorities, site & store merchandising strategies.
  • Develop and maintain cross functional relationships with leadership of individual business units, senior management & outside vendors. Must be able to partner with Creative Services, Retail Site team and Merchandising on promotional alignment, product assortment and overall creative approvals.
  • Proactively manage projects, schedules and priorities to ensure issues are resolved and decisions made to meet timelines and budget expectations.
  • Analyze and communicate results including key performance metrics on a weekly, monthly and quarterly basis. Apply learnings to future campaigns to improve results.
  • Identify and implement new tests and tactics, continually seeking to innovate to drive improved results.
  • Continually seek to optimize the trigger-based program to ensure customer engagement and increased productivity. Manage email enhancements including personalization, segmentation & new marketing programs. Includes development of Coach Insider program for Retail business
  • Analyze competitive marketplace and stay abreast of direct marketing industry trends.
  • Grow & Optimize SMS as key channel building out signups, lifecycle, marketing and testing initiatives 
  • Partner with media team to develop retention strategy for new customers via paid social, digital, search, affiliate channels.
  • Manage growth & development of Assistant Manager, Retention

 

THE IDEAL CANDIDATE

  • Bachelor’s degree preferred
  • 5-6 years of relevant marketing experience and knowledge of digital technology.
  • Highly organized with a strong attention to detail, an ability to prioritize, and be flexible and adaptable.
  • Well-developed planning, implementation, and able to manage and maintain deadlines.
  • Strong sense of urgency with ability to drive the same in business partners.
  • Ability to work outside of regular business hours, as needed, to support Retail Campaign launches
  • Excellent verbal and written communication skills.
  • Positive, high energy.
  • Curiosity to learn more about evolving technologies.
  • Resourceful, with the ability to work independently and solve problems.

 

Our Competencies for All Employees

 

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  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  •  

    Our Competencies for All People Managers

    <ul 72="" style="-webkit-tap-highlight-color:rgba(0, 0, 0, 0); -webkit-text-stroke-width:0px; background-color:#ffffff; color:#333333">
  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale
    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  •  

    Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JV1 Visit Tapestry, Inc. at http://www.tapestry.com/

    Our Competencies for All Employees

    <ul 72="" style="-webkit-tap-highlight-color:rgba(0, 0, 0, 0); -webkit-text-stroke-width:0px; background-color:#ffffff; color:#333333">
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  •  

    Our Competencies for All People Managers

    <ul 72="" style="-webkit-tap-highlight-color:rgba(0, 0, 0, 0); -webkit-text-stroke-width:0px; background-color:#ffffff; color:#333333">
  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale
    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  •  

    Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JV1 Visit Tapestry, Inc. at http://www.tapestry.com/

    Req ID:  89127


    Job Segment: Merchandising, Marketing Manager, Direct Marketing, Marketing, Retail