Senior Manager, Demand Capture Media

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

The Senior Manager of Demand Capture Media, will develop, and lead media strategies focused on lower-funnel acquisition and conversion. They will own performance media channels including paid social, digital, and emerging media (IE: online video) spanning across both collection and outlet segments, ensuring profitable growth in a highly competitive retail environment.

Key Responsibilities:

• Strategic Channel Ownership: Build demand capture media strategies focused on driving to a multi-tabbed website experience while balancing collection and outlet omnichannel goals.
• Customer Journey Mapping: Collaborate with cross functional and vendor teams to understand the customer journey across all media channels.  Craft demand capture campaigns that align with how full price and outlet consumers discover and engage across digital & offline touchpoints.  
• Budget Management & Forecasting: Manage media budgets, including billing and invoicing across full-price and outlet categories.  Establish monthly and quarterly media budgets optimized for revenue impact through forecasting. Monitor in period pacing and flex opportunities for social, digital, and emerging channels.
• Technical & Analytical Skill Set Application: Work with performance marketing metrics (ROAS, Bounce Rate, CVR, AOV, ATC, etc) to optimize media and performance in real time. 
• Cross-Team Collaboration: Partner with buying, e-commerce, creative, analytics, and finance to align campaigns with seasonal product flows 
• Test & Learn: Develop data driven test and learn approach to audience targeting, bidding strategy, creative performance, and attribution modeling. Conduct A/B, pre vs. post, and incrementality tests to validate results.
• Creative Strategy: Partner with Global marketing teams to develop a consumer centric, GenZ focused creative strategy across Social, Digital, and emerging media channels.
• Agency & Team Management: Oversee internal & external executional teams, ensuring delivery against KPIs and persistent innovation.  Foster a data driven culture of continuous learning. Main point of contact for Demand Capture with Social, Digital, and emerging partners.
• Media Execution: Partner with agency team to achieve executional excellence across Social, Display, and emerging media platforms.  

The successful individual will possess the below qualifications...

•      6+ years of experience directly managing marketing campaigns at multi-million-dollar annual budget.
•      Bachelor’s degree with a strong academic record or proven relevant experience in a performance marketing or highly commercial role will be considered 
• Highly organized with the ability to multi-task projects while prioritizing largest business movers.
• Previous experience with GA, MMM, MTA, and/or other advanced marketing measurement methodologies.
• Strong measurement experience. Familiar with A/B tests as well as incrementality testing, geo lift, and pre vs. post measurement.  
• Strong analytical skills; able to make data-driven decisions, including being able to triangulate across different datasets to inform strategy.
• Experience leading direct reports and internal & external partners.
• Outstanding attention to detail.
• Experience with a multi-tabbed ecommerce experience a plus.
• Excellent verbal and written communication and presentation skills.
• Previous media agency experience preferred.

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. 

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com                                    

Visit Coach at www.coach.com.

Work Setup: HYBRID

BASE PAY RANGE $115,000.00 TO $130,000.00 Annually
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.

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