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Sr. Director, Ecommerce, Coach Outlet


New York, NY, US

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


The successful individual will leverage their proficiency in eCommerce to...


  • Lead the short and long-term vision for Coach Outlet eCommerce with responsibility to develop and execute key site and customer strategies
  • Own responsibility for business performance and customer experience metrics—optimizing site operations, identifying opportunities and flexing strategies to achieve sales growth and customer strategies
  • Oversee merchandising team for—continually optimizing site merchandising to drive both top line sales and margin results
  • Drive the cross-functional partnerships across marketing, merchandising, creative, digital product, IT, distribution, etc. to successfully implement the Outlet eCommerce roadmap and to achieve both sales and customer objectives (e.g., acquisition, retention, loyalty, NPS)
  • Partner with product and membership teams to ensure floorsets, online exclusives, and product drops are in line with key site strategies and seasonal launches
  • Collaborate closely with North American Outlet Store partners to define omnichannel merchandising strategies and deliver omnichannel sales plans while identifying online-specific opportunities
  • Partner with Tapestry digital center of excellence to drive new site functionality, experience and innovation, including robust test and learn agenda
  • Maintain robust competitive intelligence to monitor trends and digital best practices
  • Build and develop a best in class digital team; optimize processes and drive new ways of working with a digital first approach
  • Be a leader across the internal organization to influence strategies across product, UX, creative, marketing, and more

The accomplished individual will possess...


  • BA or BS degree required.
  • 10+ years eCommerce and P&L experience required.
  • Startup experience a plus.
  • Strong track record in building effective teams, driving business strategies and delivering on results.
  • Proven ability to drive customer-centric innovation.
  • Ability to work effectively in ambiguity, adapt to changing priorities and drive with urgency
  • Excellent product sensibility and business-driving merchandising skills
  • Team-oriented with ability to effectively collaborate with partners across the organization at all levels; ability to negotiate and influence peers and members of cross-functional teams.
  • Excellent analytical and problem solving skills
  • Strong listening, written and oral communication skills.

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JG1 Visit Coach at

Req ID:  86402

Job Segment: Merchandising, Outside Sales, Retail, Sales