Sr. Manager, Marketing Analytics

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

The Coach Brand Analytics team is responsible for providing insights, measurement frameworks, and self-serve tools to enable the Coach Brand team to deliver its ambitious growth strategy.

As part of the Brand Analytics team, the Sr. Manager, Marketing Analytics, will lead the measurement of marketing activities on brand, consumer, and revenue outcomes.

Key Responsibilities:

• Lead the global adoption of Coach’s Marketing Mix (MMM) and Multi Touch Attribution (MTA) Models to measure and optimize the effectiveness of marketing investments.
• Interpret and analyze the results from MTA and MMM to quantify the impact of marketing activities on business KPIs and drive actionable insights for marketing strategy and tactics.
• Collaborate with Finance and Marketing teams to align MMM insights to budgeting and planning processes
• Develop and implement a globally standardized campaign performance measurement framework, defining key success criteria and supporting in-campaign optimization strategies.
• Design, implement, and analyze brand and campaign lift studies to measure the effectiveness of marketing campaigns on brand objectives. Interpret study results, identify trends, and generate actionable insights to optimize campaigns in-flight and inform future marketing strategies, media planning, and creative optimizations.  
• Lead creative pre-testing, working closely with cross-functional teams design and implement creative pre-testing studies. Interpret results of studies and provide actionable feedback to improve the effectiveness of campaign creative.
• Develop and implement testing framework and playbook across regions to continually improve marketing performance.
• Partner with Tapestry Data Analytics team to develop and maintain dashboards and reporting frameworks to monitor KPIs. Work with regional marketing teams to ensure appropriate tagging is in place to enable reporting.
• Stay up to date with industry trends and best practices to evolve Coach’s marketing analytics capabilities.

Qualifications:

• 7+ years of experience in marketing analytics, preferably at an agency or platform
• Expertise in leveraging MMM to inform marketing and budgeting decisions
• Experience with brand and campaign lift studies that measure brand outcomes
• Proficiency in A/B testing
• Strong knowledge of data visualization tools (e.g., Tableau)
• Advanced Excel modeling and SQL skills
• Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and business recommendations
• Excellent communication and storytelling skills, with the ability to present complex data clearly and effectively to non-technical stakeholders
• Highly organized, self-motivated, and able to thrive in a fast-paced dynamic environment.

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-RE1  #LI-HYBRID

Americans with Disabilities Act (ADA)

Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at 1-855-566-9264 or employeerelations@tapestry.com                                    

Visit Coach at www.coach.com.

Work Setup:

BASE PAY RANGE $120,000.00 TO $140,000.00 Annually plus bonus potential

Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.