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Sr. Manager, Partnerships & Community


New York, NY, US

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

Job Title: Senior Manager, Brand Partnerships and Community

Primary Purpose: The newly created position of Senior Manager, Brand Partnership and Community, will help define the short- and long-term vision and strategy for Brand Partnerships and Community at Coach.

This position operates across the Retail channel, with the objective of fueling community in-stores and online, customer engagement, and unique brand partnerships.

The successful individual will leverage their proficiency to...

  • Champion and partner to drive the vision and strategy for brand partnerships and community for Coach stores and
  • Collaborate with Retail Marketing and business teams in defining and prioritizing the innovation roadmap
  • Lead referral program (Refer-A-Friend) to drive loyalty and acquisition for Coach Retail
  • Lean into loyalty, sustainability and brand purpose to drive community for the brand
  • Leverage in-store events to create an in person community hub and lead 360 plans to foster community in this space & across digital
  • Unify UGC, influencer and store associate programs for a 360 marketing approach to drive community
  • Identify unique partnership opportunities to enhance brand position and drive customer acquisition
  • Actively source, evaluate, pitch and negotiate with new partnerships while fostering long term relationships
  • Drive the development of the partnership innovation roadmap and integration into broader calendar, ensuring alignment with overall marketing strategies and business objectives
  • Collaborate with cross-functional partners to define and integrate processes for new, ongoing initiatives; continuously identify opportunities to streamline ways of working to ensure teams and processes remain agile and nimble
  • Maintain robust competitive intelligence and pulse on digital trends to ensure Coach remains at the forefront of innovation


The accomplished individual will...

  • Possess 7+ years experience in Marketing, Partnerships, and / or Digital
  • Have proven track record of success in creating and growing partnerships to amplify larger business opportunities and goals
  • Experience developing and executing consumer-first integrated marketing campaigns end-to-end
  • Demonstrate creative problem-solving skills; perseverance when presented with barriers or ambiguity
  • Ability to thrive in a fast-paced environment, adapt to changing priorities, and react with appropriate sense of urgency
  • Be at the forefront in understanding marketing, culture and media trends as well as practices and principles related to the implementation of corporate partnerships & sponsorships
  • Have a team-oriented approach; ability to interact with partners across the organization at all levels
  • Have exceptional attention to detail, strong project management and organizational skills
  • Excellent communication skills, both written and verbal; ability to negotiate and influence peers and members of cross-functional teams


Our Competencies for All Employees...

Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.


Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.


Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.


Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.


Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.


Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.



Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

Req ID:  89129

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