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Sr. Manager, E-commerce


New York, NY, US

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


Primary Purpose: As part of the growing Outlet .com team, the Senior Manager will support the development, execution and communication of strategies and merchandising and pricing for This role will oversee product performance, inventory, and pricing for the Outlet website working closely with the outlet store team to gain alignment on pricing, communicate inventory/allocation opportunities, and be an advocate for the eOS business in all meetings.

The successful individual will leverage their proficiency in eCommerce to...


  • Lead the product vision for with responsibility to develop and execute merchandising strategies
  • Leverage business analysis and strong understanding of financial metrics to track selling, identify key trends and maximize opportunities in the assortment to achieve growth and profitability of the ecommerce business
  • Collaborate closely with North American Outlet omni buying partners to: recommend and execute compelling product assortments for, optimizing mix and effectively positioning assortment; align Merchandising strategies with stores while identifying opportunities for effective online exclusive offerings and areas of additional depth
  • Own pricing of – continually optimizing pricing to deliver optimal margin and sales, flexing as needed and partnering with North America Outlet team to leverage synergies in store and online
  • Collaborate with Allocation to influence allocation strategies for .com, briefing teams on sell through rates to flex future allocation strategies
  • Work with Global Merchandising team on .com exclusive product development
  • Partner with site experience teams on event strategies and optimal product features
  • Partner with Planning, Marketing and Creative teams to ensure featured products match marketing direction and inventory.
  • Sequence and monitor site and make changes based on inventory, web sales, and outlet store sales; update consistently based on inventory, newness, and sales trends.
  • Maintain robust competitive intelligence to monitor trends, pricing strategies and presentation techniques
  • Exhibit leadership capability to motivate and engage direct report. Demonstrate the ability to manage up, down and across with results

The accomplished individual will possess...


  • BA or BS degree required.
  • 5+ years ecommerce merchandising or buying experience required
  • Strong track record in delivering focused assortments and buys to support and drive business strategies.
  • Excellent product sensibility and ability to merchandise site in a visually appealing way.
  • Excellent analytical and problem solving skills; comprehensive understanding of retail math.

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JV1 Visit Coach at

Req ID:  61608

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