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Sr. Paid Search Specialist


New York, NY, US

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


Primary Purpose: This position will play a critical role in executing integrated search engine marketing for the North America Outlet market & drive the evolution of the program supporting the ecommerce outlet site.

The successful individual will leverage their proficiency in SEM to…

  • Lead execution & strategy for Coach Outlet paid search campaigns (including Gmail), partnering closely with an external agency on implementation and performance optimization
  • Develop innovative program strategies for both ongoing and seasonal initiatives, being agile in aligning with the site’s promotional cadence and product launches
  • Work cross-functionally with internal stakeholders and marketing business partners to drive ecommerce and omni-channel Coach Outlet performance
  • Create and employ successful audience targeting & device bidding strategies to segment & personalize the experience
  • Generate weekly, quarterly & ad hoc reporting with the ability to recognize and troubleshoot data anomalies
  • Own the channel forecast, managing budget towards demand and ROI targets
  • Develop testing roadmaps for new business initiatives & process efficiencies
  • Lead weekly performance meetings, including communicating key metrics, variances to plan and go-forward optimizations
  • Stay up to date on industry trends and digital offerings to advise on innovative and first to market opportunities

The accomplished individual will possess...

  • Minimum 3-5 years of experience directly managing Search Engine Marketing programs
  • Experience working with multi-functional in-house teams and external agency management
  • Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success
  • Advanced knowledge of standard industry analytics tools (Google Adwords, Adwords Editor, Google Analytics, Excel, etc.)
  • Are able to transform detailed analysis into straightforward summaries for cross-functional partners
  • Excellent oral, written and formal presentation skills; Ability to communicate effectively across all levels of the organization from external vendors to senior leadership
  • Possess drive, self-confidence and initiative to work cross-functionally, be a team player, and interface effectively with various departments
  • Ability to work independently in a fast-paced environment, meet deadlines and manage multiple projects
  • Demonstrate strong interest in digital.  Experience within specialty retail or luxury brand a plus!

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. #LI-JV1 Visit Coach at

Req ID:  62159

Job Segment: Advertising, SEM, Marketing