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Sales Associate III

Coach

RICHMOND, BC, CA

The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.  

SALES FLOOR:  

 Understands organizational objectives and makes decisions that align with Company priorities

 Takes ownership and is committed to delivering results, while remaining actively aware of personal and store metrics; and creates personal sales and clienteling strategies in partnership with the management team.

 Creates short- and long-term strategies to achieve personal metrics and performance goals

 Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity

 Represents Coach as a brand ambassador  

 Demonstrates Coach’s Selling and Service expectations at all times

 Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics

  Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers

  Creates positive impressions with customers by bringing best self to work through attire consistent with Coach’s Guide to Style  

 Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition.

  Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value.

  Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.

  Discusses product features and builds the sale by leveraging cross-selling skills and abilities.

  Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs

 Sensitive to customers’ needs and tailors approach by reading cues

  Attends to the unique and individual shopping needs of each customer.

 Works with multiple customers simultaneously and breaks away as appropriate

  Follows up with customers consistently and genuinely to influence/close the sale

  Flexes personal selling techniques to contribute to overall store financial results

 Builds lasting and loyal relationships with customers

  Leverages Coach’s tools and technology to support relationship building and clienteling efforts

 Creates enthusiasm and positivity for a shared vision and mission

  Promotes and endorses a team selling environment

  Fosters an environment of teamwork, trust and collaboration with internal and external customers

 Remains solution oriented; is adaptable and flexible to changing business and store needs

  Welcomes feedback and adapts behaviors as appropriate

  Maintains a calm and professional demeanor at all times  

OPERATIONS:

  Ensures all daily tasks are completed without negatively impacting service or Coach standards  

 Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner

 Maintains a clean and tidy selling floor at all times

 Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection procedures  

 Replenishes inventory on sales floor as needed  

Req ID:  120320


Job Segment: Brand Ambassador, Asset Protection, Retail Sales, Merchandising, Marketing, Retail, Sales

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