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Manager, eCommerce


Roppongi Office, 13, JP

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.


Position Title: Manager, E-Commerce
Reports to: Director, E-Commerce, Coach Japan
Location: Tokyo


Primary Purpose:
This position will be responsible for driving Coach E-commerce growth in Japan through 3rd party marketplaces such as Zozotown, Rakuten and other EC marketplaces. The role entails overseeing the day-to-day operations of each site, managing relationships with key partners, and developing an online marketplace strategy. This includes identifying new opportunities across the 3rd party marketplace channel to deliver incremental customer engagement and revenue.

Key Responsibilities:
•Oversee the day-to-day operations of each marketplace, including product/merchandising strategies, promotional cadence, inventory allocation, and creative assets. Continually refine strategies based on performance and customer experience to optimize sales and engagement.
•Develop and execute content and merchandising strategies tailored to each marketplace platform, ensuring alignment with the brand's positioning and customer preferences.
•Partner closely with cross-functional teams across the organization, including Merchandising, IT, Retail, Finance, Marketing, Business Development, and Legal, to ensure marketplace strategies are aligned with the brand’s objectives.
•Work collaboratively with Customer Services, Logistics, and Creative Services to deliver a best-in-class customer experience on each partner site.
•Cultivate and maintain strong relationships with key marketplace partners to ensure alignment and collaboration on business objectives. Negotiate terms, contracts, and promotional opportunities to maximize brand visibility and sales on partner platforms.
•Monitor and analyze marketplace performance metrics, including sales, traffic, conversion rates, and customer feedback. Utilize data-driven insights to identify trends, opportunities, and areas for improvement, and make recommendations for optimization.
•Develop and implement a comprehensive online marketplace strategy aligned with the brand's objectives and market trends. Identify new opportunities and potential partnerships within the 3rd party marketplace channel to drive growth and expand market reach.

•Bachelor’s degree required
•Minimum of 5 years of experience in e-commerce management, with a focus on marketplace platforms
•Proven track record of success as demonstrated through sales growth
•Strong understanding of marketplace dynamics, trends, and best practices, particularly in the Japanese market
•Experience in partner relationship management, negotiation, and contract management
•Strong project management skills and attention to detail required, with proven ability to manage multiple projects simultaneously and prioritize for highest ROI
•High business Japanese and strong written communication skills in English required. Business level speaking English is preferred but not mandatory
•Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
•Results-oriented, with a focus on achieving business objectives and driving continuous improvement.




Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

Req ID:  113478

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