Sales Associate II Dadeland


Miami, FL, US

The Sales Associate role is an integral part of the store’s overall success and efficiency: demanding direct attention to our brand commitment when servicing our customers and driving results. Responsible for upholding Coach’s Service and Selling Models, creating a positive first impression, building on-going customer relationships through a personalized experience, and leaving a positive, lasting impression.


 Understands organizational objectives and makes decisions that align with Company priorities

 Takes ownership and is committed to delivering results, while remaining actively aware of personal and store metrics; and creates personal sales and clienteling strategies in partnership with the management team.

 Creates short- and long-term strategies to achieve personal metrics and performance goals

 Takes ownership of personal survey results and creates plans to improve and overcome areas of opportunity

 Represents Coach as a brand ambassador

 Demonstrates Coach’s Selling and Service expectations at all times

 Understands changes in local market with potential impact on business performance and supports the execution of local sales strategies and tactics

 Drives business through sales strategies, clienteling, sourcing new customers and maintaining on-going productive relationships with customers

 Creates positive impressions with customers by bringing best self to work through attire consistent with Coach’s Guide to Style

 Builds credibility and trust as a personal fashion advisor by communicating fashion awareness and a strong knowledge of competition.

 Provides in-depth product knowledge, including features, benefits, current offerings, and overall product value.

 Remains aware and is clearly able to communicate current pricing and promotional strategy to customers.

 Discusses product features and builds the sale by leveraging cross-selling skills and abilities.

 Cross-sells and encourages beneficial product add-ons that relate to the customer’s shopping needs

 Sensitive to customers’ needs and tailors approach by reading cues

 Attends to the unique and individual shopping needs of each customer.

 Works with multiple customers simultaneously and breaks away as appropriate

 Follows up with customers consistently and genuinely to influence/close the sale

 Flexes personal selling techniques to contribute to overall store financial results

 Builds lasting and loyal relationships with customers

 Leverages Coach’s tools and technology to support relationship building and clienteling efforts

 Creates enthusiasm and positivity for a shared vision and mission

 Promotes and endorses a team selling environment

 Fosters an environment of teamwork, trust and collaboration with internal and external customers

 Remains solution oriented; is adaptable and flexible to changing business and store needs

 Welcomes feedback and adapts behaviors as appropriate

 Maintains a calm and professional demeanor at all times



 Ensures all daily tasks are completed without negatively impacting service or Coach standards

 Completes daily operational tasks including maintaining store (sales floor and backroom), cash wrap and visual merchandising to Coach standards consistently and in a timely manner

 Maintains a clean and tidy selling floor at all times

 Adheres to all applicable retail policies and procedures including POS, Operations and Asset Protection procedures

 Replenishes inventory on sales floor as needed

Req ID:  108481

Nearest Major Market: Miami

Job Segment: Asset Protection, Brand Ambassador, Retail Sales, Merchandising, Retail, Marketing, Sales