Sales Associate III

The Sales Associate role defines the customer’s experience at Coach. The Sales Associate creates energy and excitement as it relates to the product and the brand and builds strong, lasting relationships by providing service and selling skills that WOW the customer. The Sales Associate delivers exceptional customer service by treating each customer like a guest in their own home

Service and Selling

1. Using the 7 Service Commitments as the foundation for creating the service environment
2. Greeting and engaging customers with a smile while creating energy and excitement
3. Introducing yourself to customer/crowd by name in a comfortable and friendly way
4. Selling to an audience by looking around and maintaining eye contact with all individuals in the group
5. Soliciting questions from groups of customers
6. Providing accurate price explanations
7. Maintaining open body language facing the largest part of the store
8. Continuously learning brand and product information
9. Communicating features, benefits, price, & commitment to quality
10. Asking open/closed‐ended lifestyle questions to determine customers’ product needs
11. Tailoring service and selling approach to the individual needs of the customer
12. Building the sale based on customers’ needs
13. Protecting the customer experience and ensuring customer satisfaction
14. Creating customer loyalty by staging future visits
15. Knowing store and individual productivity goals
16. Closing the sale and reinforcing the purchase decision
17. Introducing e‐mail campaign and encouraging customers to share contact information