Product Manager, Outlet

Position/Title :           Manager for Outlet channel, Product team

Location         :           Seoul, Korea

Report To       :           Sr. Product Manager (Head of Product Team)

Last Updated :           Oct.  2024

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.

Primary Purpose:

As a Product manager, developing a vision for product growth for Korea market based on the key attributes of the brand and the needs of our customers.

Key Responsibilities:

Drive business & brand results with in-season product execution & inventory support for responsible channel.

• Execute global / regional merchandising strategies for responsible channels of KR market.
• Through analyzing sales data by product and forecasting demand, define product lifecycle and develop strategic action plan.
• Own Allocation and Inventory management for responsible channel.

- Translate assortment and buy plans into distribution strategies; ensure appropriate quantities are allocated based on sales expectation.

- Based on product sales performance, mobilize stock within/across the markets to maximize sales opportunities with appropriate level of stock.

- Managing inbound shipment schedule and coordinate status with Logistics and other related partners accordingly

- Work closely with regional allocation team for monthly Newness split to make sure optimum stock in market.

• Joining Buying process 4 times a year (different category has different buying process; local & region)

- Identify market specific demands and opportunities based on deepen understanding of customer.

- Build up assortment strategy & forecast to ensure market relevant products are well supported.

- Maintaining strong relationships with the regional team and providing market feedback to make relevant products are well supported.

• Developing product management plan and action including promotion based on product lifecycle, sales trends, seasonality and etc.
• Responsible for defining door profile of each store based on regional DP strategy to ensure right product is assorted and allocated to the right location.
• Partner with key cross functional teams (Sales/VM/Marketing/Logistics) to ensure successful product launch.
• Organize and download product strategy and relevant information to store staff.
• Research competitor & market trend.
• Review Price and promotion strategy to be competitive and find opportunities.
• Execute and support Events accordingly.

Education & Experience

• Bachelor’s degree required.
• Minimum 6 or more years of prior product management experience in Brand or/and Fashion business.
• Buying experience is preferred.
• High level of verbal and written communication skills in English and Korean.
• Ability to take initiative, ownership, and accountability for business.
• Highly flexible and adaptable, comfortable with ambiguity & can thrive in a changing environment.
• Well-organized, result oriented and able to manage multiple tasks environment.
• Cooperate well with team and stakeholders to achieve company goals.

Our Competencies for All Employees

• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
• Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.