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Assistant Manager, VM


Taipei, TPE, TW

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


The successful individual will leverage their proficiency in VM to...


  • Responsible for executing, delivering and supporting department responsibilities which include: Monthly Flagship floor set installations, In-Season management / communications, training and events installation
  • Responsible for stores and work with local distributor in respect to all field visual merchandising
  • Manages in-store presentation strategy for market by understanding trends and business requirements while working within established brand parameters
  • Liaison between Supervisor and Stores (e.g. In-Season changes, Initiatives, Pilot tests and Roll-outs, etc.)
  • Support all Public Relations and special Events installations
  • Support regional team in terms of training Store Management, in-store VMs and retail team on Coach visual standards, window displays, props and fixtures usage.
  • Work hand in hand with regional Field VM team at each floor sets at flagship locations, oversee the mapping out of merchandising floor plans, coordinate with production team for monthly flagship window and other creative.
  • Deliver exciting flagship and retail store Presentations by adapting Coach’s monthly Corporate Guidelines to architecture, assortment and inventory levels.
  • Conduct monthly VM Audits and regular key doors visits to ensure Guidelines and Standards are being adhered to and consistency achieved.
  • Identify and execute on-going training opportunities aligned with VM rollouts, workshops and Global curriculum for in-store VM and store staff.
  • Work with Supervisor to identify, develop and execute business opportunities.
  • Partner with Supervisor and local staff to elevate Tiered Store environments and presentations through powerful Product Presentations and decorative enhancement opportunities.
  • Support store installation monthly through hands-on execution.
  • Interact frequently with stores via store visits, conference calls and seminars to teach, train and inspire store staff to achieve high Coach Standards.
  • Maintain open communication between stores and Coach Office to exchange up-to- date information.



    The accomplished individual will possess...


  • Diploma or above, preferably in Design, Fashion, Visual Merchandising
  • 3+ years of Retail Visual Merchandising experience
  • Experience from a luxury brand is desirable
  • Fluent spoken and written English and Chinese (Mandarin)
  • Strong communication skills for supporting store visits/walkthroughs and to interact with a diverse group at all levels of management.
  • Ability to interpret Visual Merchandising direction based on complexities of assortment/store design.
  • Strong attention to details (e.g. lighting, standards, fixture placement, cleanliness, etc.)
  • Understands symmetrical vs. asymmetrical as it relates to product presentation and fixture placement.
  • Experience with facilitating new store openings, managing teams and supporting regional team.
  • Demonstrate the ability to balance creative and business while staying true to brand expectations
  • Awareness of fashion trends and possess the ability to filter what is appropriate for Coach.


Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

Req ID:  46101

Job Segment: Merchandising, Retail Design, PR, Retail, Marketing