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Assistant Manager, Field VM


Tokyo, 13, JP

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


Primary Purpose:

The Field Visual Manager will be the liaison and trainer of Coach’s Global Visual Merchandising and standards and act as a resource for our retail, outlet and wholesale locations.  The Field VM will partner with Global VM, Regional VM and retail, outlet and wholesale management to ensure alignment with the VM Guidelines and Coach standards.


The successful individual will leverage their proficiency in Visual Merchandising to:

  • Partnership
    • Collaborate with Global VM, Regional VM and In-Store VM to support all VM workflows.
    • Building relationships thru training and sharing knowledge and skill sets and techniques.
    • Continually generate new ideas while maintaining a collaborative and flexible mindset.
  • Training
    • Training and developing In-Store VM to understand the store environment, customer flow and product flow.
    • Training and developing In-Store VM on adapting Global VM directives when supporting business objectives.
    • Training and developing In-Store VM on core skills including; communication, time and organization and partnership.
    • Training on all seasonal VM trends
  • Merchandising
    • Communicating all seasonal VM Guideline messages and key ideas.
    • Communicating monthly flow ideas and how they translate regionally.
    • Communicating styling and composition techniques when adapting VM Guidelines to architecture and regional assortment.
  • Organization
    • Planning all workflows in advance to ensure smooth and successful VM execution regionally.
    • Ensuring workflows in region are executed in clear and transparent timelines.
    • Working autonomously or in teams as needed to achieve the best result: ensuring the right people are involved at the right time.
    • Executing store visit and store audits regionally.
  • Communication
    • Excellent communicator with the ability to interface with a diverse group.
    • Championing the Global VM Guideline: being up to date on all VM initiatives and merchandising trends and techniques
    • Cascading seasonal messages down to all levels in the region.


The accomplished individual will possess:

  • Excellent communication skills with the ability to influence and capture a diverse group.
  • Ability to assess talent and identify strengths and weakness.
  • The ability to interpret visual merchandising presentations and relate it back to the store environment.
  • Ability to understand the magic and logic balance and apply it to visual merchandising.
  • Strong attention to details, e.g., standards, marketing, lighting, fixturing, windows.
  • Awareness of fashion trends and the ability to interpret them back into visual merchandising.


An outstanding professional will have:

  • Minimum 3-5 years of area/district visual merchandising experience
  • Experience in training and development of talent.
  • Experience facilitating new store openings.
  • Proficiency in Microsoft office (Word, Excel)

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

Req ID:  43654

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