Assistant Manager, Marketing Insights & Analytics

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Job Summary

We are seeking a highly analytical and insights-driven Associate Manager, Marketing Insights & Analytics to serve as a strategic advisor to the Japan Marketing organization. This role leverages advanced analytics, consumer insights, and strategic thinking to uncover growth opportunities and guide data-informed decision making. 

The successful candidate will work across Brand Marketing, Customer Experiences & Communications, Data Analytics, Finance, Retail and Global teams to translate complex data into clear and actionable recommendations that shape brand strategy, optimize marketing performance, and enhance consumer engagement. This position requires strong analytical rigor, business acumen, and the ability to influence stakeholders through insight-led storytelling.

Key Responsibilities

Analytics & Innovation

• Conduct data-driven brand performance tracking using KPI frameworks and diagnostic analytics to identify key drivers and inform strategic decisions.
• Apply the 5Ps framework and structured analytics to identify performance drivers and uncover emerging opportunities and risks.
• Translate data patterns into strategic recommendations that guide brand planning, product focus, and marketing investment.
• Build, maintain, and continuously enhance performance dashboards, ensuring data accuracy, integrity, and usability.
• Integrate multiple data sources (market data, CRM data, consumer studies, etc) to create unified, insight-rich views of brand and business performance.

Brand Marketing & Media Analytics

• • Apply MTA and MMM methodologies to assess channel effectiveness and inform strategic media allocation.
  • Build predictive insights such as campaign forecasts and spend-to-ROAS simulations to support strategic planning.
  • Design and execute controlled experiments (A/B and holdout tests) to validate hypotheses and optimize channel mix, targeting, and creative strategies.
  • Deliver concise, insight-driven evaluations of campaign performance to inform future marketing strategies and drive efficiency improvements.
  • Partner with media agencies and platform teams to ensure data reliability and extract actionable insights.

Consumer & Customer Analytics

• • Perform consumer segmentation and behavioral analysis—such like prospective audiences—to guide audience targeting and connection strategies.
  • Conduct consumer research to identify motivations, barriers, and perception shifts that inform brand strategy.
  • Analyze brand equity, OMNI consumer journeys, and touchpoint performance to identify growth drivers and engagement opportunities.
  • Partner with Brand Marketing, Customer Experiences & Communications to translate insights into implications for audience targeting, touchpoint planning, and campaign strategy.

Qualifications

Education & Experience

• • Bachelor’s degree in Marketing, Business Analytics, Statistics, Economics, Data Science, or a related field.
  • Master’s degree or MBA preferred.
  • 4+ years of experience in marketing analytics

Analytics Skills

Required:

• Proficiency in Excel, SQL, and visualization tools like Tableau.
• Solid foundation in statistics
• Working understanding MTA and MMM.
• Practical experience with testing and experiment design.

Nice to Have:

• Advanced GA4 knowledge for paid media performance tracking.
• Understanding of SEO and AEO.
• Familiarity with Python and common data science packages (e.g., pandas, NumPy, SciPy).
• Experience using generative AI tools in analytical and insight-generation workflows.

Business & Marketing Skills

• Skilled in identifying growth opportunities through prospective consumer analysis, segmentation insights, city-level geographic strategy, and market trends.
• Ability to distill analytical findings into strategic recommendations.
• Experience integrating multi-source insights to build consumer narratives.
• Awareness of digital marketing channels and touchpoint impact.

Soft Skills

• Strong storytelling and communication skills in English & Japanese.
• Strategic, critical thinker with strong influencing skills.
• Proactive problem solver with strong ownership.
• Highly collaborative and effective in cross-functional/global teams.
• Detail-oriented, organized, able to manage multiple priorities.

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.