Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Position Title: Contractor, Retail Marketing

Reports to: Manager, Retail Marketing/Marketing & eCOM

Location: Tokyo

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity.

Primary Purpose: Under the direction of manager, the primary purpose is to support retail marketing team to communicate Coach brand and products in retail environment. This includes assisting in the execution of retail store activations, preparing marketing materials, and analyzing sales/customer data to acquire and convert new customers.

Key Responsibilities:

• Support the retail marketing strategy planning and execution to story tell consistent brand message to consumers through retail store communication based on consumer-first mindset

Retail Store Activation Support

• Support strategic planning, preparation and execution for store brand marketing activation
• Create logical planning and recap power point decks for retail store activation based on manager’s direction
• Extract data from the system tool, and summarize the data with charts and graphs in Excel
• Prepare Internal retail communication materials such as questionnaire form to the store
• Support planning on the DPS/Mall media and OOH placement
• Communicate with cross functional teams such as Buying/Inventory Management/Allocation and Retail Field teams to check the availability of the products and store operations, etc.
• Research market / competitor trend information and report to the team

Asset Preparation

• Request editing of marketing promotion assets to internal and global team and local vendor
• Manage and prepare asset list for retail marketing promotion

      Administrative Task

• Communicate with vendors to prepare the estimate and PO
• Create PO and budget system operation through buying hub, etc.
• Manage schedule for team and support miscellaneous work

Requirements:

Skillset

• Native-level communication skill in Japanese is a must
• Intermediate-level written communication skill in English is preferred
• Multi-tasking and time-management skills, with the ability to prioritize tasks
• Proficient in creating business presentations using PowerPoint and Excel
• Basic knowledge and experience of handling sales/customer data
• Knowledge and experience for asset production is preferred
• Ability to work well under pressure and adapt to changing priorities
• Proactive collaboration skills with cross functional teams
• Business communication experience with vendors, stores, and internal cross functional teams

Experience

• Experience in retail marketing/media placement for luxury brands, with knowledge about retail indoor/outdoor digital and print media, and sophisticated proofreading skills for luxury brands or agency is preferred
• Knowledge and experience in marketing campaign visual/movie creative and asset operations is preferred
• Experience in creating strategic planning and recap decks for marketing promotions is preferred

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.