Manager, UX & Digital Design

Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in.

Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Position Overview

We’re looking for a UX & Digital Design Manager to lead the strategy, design, and evolution of Coach Japan’s digital and web experiences across owned platforms. This role will focus on user‑centered design, website experience, and digital ecosystem optimization, ensuring all touchpoints—from brand sites to e‑commerce and campaign landing pages—deliver intuitive, emotionally engaging, and conversion‑driven experiences for Japan’s Gen Z audience.

You will bridge brand storytelling and UX execution, translating global direction into locally resonant, high‑performing web experiences that align with user behavior, platform best practices, and business goals.

Key Responsibilities

UX & Web Experience Strategy

• Own the UX vision and experience strategy for Coach Japan’s websites and key digital touchpoints, balancing brand expression with usability and performance.
• Define and evolve user journeys, information architecture, and interaction principles optimized for mobile‑first, Gen Z‑led behaviors in Japan.
• Translate brand and campaign objectives into clear UX frameworks, wireframes, and design direction in partnership with internal and external teams.

Website & Digital Platform Leadership

• Lead direction for Japan‑focused websites, ensuring experiences are fully localized, scalable, and aligned with global brand standards.
• Partner closely with UX, product, and technology teams to deliver seamless, high‑quality digital experiences across CMS, e‑commerce, and campaign platforms.
• Ensure all web experiences are mobile‑optimized, AEO‑compliant, and accessibility‑aware, with a strong focus on performance, clarity, and conversion.

Direction & Design Systems

• Guide visual and interaction design across digital surfaces, ensuring consistency, usability, and strong brand expression.
• Contribute to and evolve design systems, UI guidelines, and component libraries in collaboration with global and regional teams.
• Balance innovation with brand integrity while pushing for best‑in‑class digital craftsmanship.

Cross‑Functional & Agency Leadership

• Partner with external agencies, UX designers, developers, and freelancers to deliver high‑quality web and digital outputs for Japan.
• Act as the key counterpart to regional and global teams, adapting global toolkits into locally optimized UX and web executions.
• Manage budgets, timelines, and production workflows for digital and web projects.

Insights, Testing & Optimization

• Leverage data, user feedback, and behavioral insights to continuously improve UX and web performance.
• Monitor emerging digital behaviors, interaction patterns, and platform trends among Gen Z in Japan to inform design decisions.
• Evaluate effectiveness through qualitative and quantitative signals, iterating on experiences to drive engagement and conversion.

Qualifications

Must Haves

• 6+ years of experience in UX, or web design roles within agency or brand environments.
• Fluent Japanese (N1) and native‑level English.
• Strong portfolio demonstrating UX‑led web experiences, digital platforms, and Japan‑market work.
• Proven experience collaborating with UX, product, and engineering teams on complex digital builds.
• Deep understanding of Gen Z digital behavior and platforms in Japan, especially mobile‑first environments.
• Experience adapting global brand systems into localized UX and web executions.
• Strong project management, stakeholder alignment, and budget management skills.
• Sense of fashion, with the ability to translate brand understanding into emotionally engaging digital experiences. 
• Data analysis skills to identify opportunities and drive continuous improvement through fact‑based PDCA cycles.

Desirable

• Background with global brands or major agencies (e.g., Nike, Uniqlo, L’Oréal, Apple).
• Experience working with design systems, CMS platforms, and e‑commerce UX.
• Hands‑on familiarity with UI tools (Figma, Adobe XD) and motion tools (After Effects / Premiere).
• Exposure to SNS‑first and short‑form video experiences within digital ecosystems.

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at www.coach.com.