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Senior Performance Marketing Manager


Tokyo, 13, JP

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


Primary Purpose:

This position plans and executes digital marketing within e-commerce team with focus on sales generation. Mainly responsible for managing Performance Marketing such as paid search, affiliate, retargeting and dynamic social ads with focus on optimizing ROI.


Key Responsibilities:


  • Responsible for attracting qualified traffic to Retail .com site, Outlet .com site and 3rd party partner sites.
  • Responsibility includes both acquisition and retention marketing. Plan and execute ads on performance media such as paid search, affiliate and retargeting as well as develop programs and campaigns to increase customer engagement and lifetime value through brand’s owned media such as .com, Emails and Social including LINE and Facebook.
  • Integrate customer databases with e-commerce and marketing behavioral data to unlock new strategies and optimizations.
  • Measure and report performance of digital marketing campaigns, and assess against goals (ROI and KPIs) and provide actionable insights, and make recommendations to improve the customer journey on site/off site and grow total business.
  • Develop campaigns using local insights and based on understanding of global strategy for best execution and outcome in the local market.
  • Identify new and innovative marketing technologies and trends and create opportunities for optimization, with a focus on improving conversion and personalized communications




  • Bachelor’s degree required
  • 5-8 years digital marketing including performance marketing experience at consumer/retail sectors
  • Proven track record of success as demonstrated through sales growth
  • Must be well-versed in website analytics (GA) and CRM data management tools (CDP), in order to analyze consumer insights and behaviors
  • Experience in managing customer lifecycle
  • Exceptional project management skills and attention to detail required, with proven ability to manage multiple projects simultaneously and prioritize for highest ROI
  • Strong oral and written communication skills in both Japanese and English required.
  • Solid experience working closely with Global HQ required, with proven ability to strategize on a global/regional/local level
  • Excellent communication and interpersonal skills a must
  • Ability to lead and influence cross-functional teams, as well as confidently make persuasive presentations to senior management

Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

Req ID:  88453

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