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Assistant Store Manager I - Tsawwassen Mills -


Tsawwassen Mills, BC, CA

Assistant Store Manager

Job Description

The Assistant Store Manager at Coach demonstrates a high level of business acumen; delivering sales results through employee development and mentorship. Embodies a strategic mindset to deliver operational efficiencies. Ensures Coach’s standards and competencies are top of mind. They serve as a true utilitarian player; possessing the ability to adapt to all roles within the store’s environment.

Sample of tasks required of role:


ï‚· Understands organizational objectives and makes decisions in partnership with the Store Manager that align with Company priorities and values

 Develop sales strategies, initiatives and growth across all categories; communicates goals to the team, tracks store’s performance at all times and achieves sales

ï‚· Productivity Management: holds the management team accountable for personal productivity and management contribution

ï‚· Develops clienteling strategy; implements and monitors over time, to achieve business goals and objectives in partnership with the Store Manager

ï‚· Understands changes in market with potential impact on business performance and supports the execution of sales strategies/tactics

 Brings best self to work through Coach’s Guide to Style; ensures all associates follow expectations

ï‚· Acts as brand ambassador in the market/mall to drive loyalty and business (i.e. charity events, local associations, mall initiatives)

ï‚· Resolves customer issues in a timely manner while being solution-oriented and forward thinking; partners with the Store Manager and/or District Manager as needed

ï‚· Develop team to build long-term relationships with customers to drive business

ï‚· Takes initiative; has a high level of ownership and accountability for results of self and others

ï‚· Works directly with the Store/District Manager to protect and drive the needs of the business

ï‚· Ensures all daily tasks are completed without negatively impacting service of Coach standards

ï‚· Approaches challenges in direct and timely manner and takes action to course correct in the moment, when appropriate

ï‚· Builds trusting relationships with peers and team; acts as advocate for the Brand

ï‚· Welcomes feedback and adapts behaviors; creating short and long-term goals to achieve personal metrics and store performance

ï‚· Delegates and empowers others

ï‚· Creates enthusiasm and positivity for a shared vision and mission

ï‚· Recognizes and values individual performance


ï‚· Evaluates performance of all team members and provides consistent and timely feedback; creates and modifies action plans for the continuous development in partnership with the Store Manager

ï‚· Resolves performance problems using appropriate communication, coaching and counseling techniques

ï‚· Adheres to all retail policies and procedures including POS and Operations

 Leverages / understands Coach’s tools and technology to support Service and Operations of store

ï‚· Recruits, interviews on-boards and works closely with Store Manager on strategies to maintain top-talent; while creating a talent bench

ï‚· Manages daily operational tasks according to Coach standards including selling and service expectations, operations, payroll, human resources and loss prevention

ï‚· Demonstrates strong business acumen; strategically forecasts in partnership with Store Manager, plans and budgets to the needs of the business (i.e. payroll, staffing, scheduling, merchandising)


ï‚· Interacts and communicates with Lead Supervisor and Store Manager

ï‚· Maintains interior and exterior upkeep of building with partnership from the corporate office; communicating needs to ensure esthetic and safety requirements are met

ï‚· Adheres to all retail policies and procedures including POS and Operations

 Leverages and understands Coach’s tools and technology to support Service and Operations of store

Additional Requirements:

Experience: 1 to 3 years of previous management experience in a luxury retail service environment preferable. Possess current knowledge of fashion trends and competition in the marketplace.

Education: High school diploma or equivalent; college degree preferred.

Technical: Proficient with MS Office (Microsoft Word, Excel, PowerPoint and Outlook). Experience using retail systems (i.e. labor management, inventory systems, sales reporting, etc.)

Physical: Ability to execute at a fast pace. Ability to communicate effectively with customers and team. Ability to maneuver the sales floor, sales shelves, and stock room; climbing, bending, and kneeling are required. Ability to frequently lift and carry up to 25 pounds and, at times, lift and carry product/cartons up to 50 pounds to process product shipment/transfers

Schedule: Ability to meet Coach Scheduling & Availability Expectations, including ability to work a flexible schedule, including nights, weekends, and holidays high retail traffic and sales days (including but not limited to the day after Thanksgiving, Memorial Day, Christmas Eve, Mother’s Day, etc.).

Note: This document serves only as a sample of job duties and responsibilities and does not include an exhaustive list of all performance requirements.

Tapestry, Inc., parent company of the Coach brand, is an equal opportunity and affirmative action, employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity or expression, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at


Req ID:  76239

Job Segment: Brand Ambassador, Loss Prevention, Retail Manager, Retail Operations, Store Manager, Marketing, Retail

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