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Manager, Content and Production


london, LND, GB

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


Content and Web Production Manager

The Content and Web Production Manager will be responsible for creating and maintaining Coach web content across 5 European sites, through the Salesforce/Demandware platform, with seamless collaboration with cross-functional global teams in order to deliver time-critical production updates to the constantly changing E-business.

Key Responsibilities

  • Create and maintain activity calendar to map out planned updates to 5 European websites, taking account of market nuances (e.g. Mother’s Day / Sale).
  • Plan and manage updates for home page, category banners, menu banners, PLP banners and other site wide content across 5 European websites, taking account of market nuances.
  • Upload content, imagery and (non-product) copy to the European websites.
  • Update pricebooks for product uploads
  • Co-ordinate onsite execution of marketing campaigns including setting up pages for brand marketing and competitions.
  • Helping the trade team with the setup of promotions, campaigns, customer groups
  • Act as the first point of contact for IT issues/ errors. Escalate website performance issues to Web support team in NA for diagnosis and resolution.
  • Colloborate with agencies to plan, test and develop site pops ups to drive new customer sign ups.
  • Support the trade team in setting up of search driven redirects
  • Management of all content localization and translations requirements (currently 4 languages), owning the translations budget for each region.
  • Maintain and regularly update policy information including service messages.
  • Check that all content added to the website adheres to SEO guidelines.
  • Maintain and update all other site content, edit T&Cs, store hours, no-results links and other text including service messages such as customer care pages.
  • Promote new template initiatives to improve efficiency, UX and conversion.
  • Generate or set up free-form HTML landing pages, product listing based landing pages to support marketing and trade activities.
  • A/B test alternative landing journeys.
  • Management of all content localization and translations requirements (currently 4 languages)
  • Partner with IT support to optimse images for site speed performance.
  • Support the ecommerce team in testing all new code releases on staging and production sites.



  • Must have 3+ years of experience in web development and updating digital content on e-Commerce platforms.
  • Strong web technical skills
  • Experience working with Salesforce Demandware content management system, old and new versions
  • Utilize technologies such as HTML, CSS, and JavaScript to make updates on Coach brand websites and focus on cross-browser compatibility and support for mobile devices
  • Experience in using Web Design Tools (Adobe Creative Suit)
  • Possess strong leadership skills with a proven ability to problem solve efficiently, gracefully and proactively
  • The ability to meet critical deadlines and work under pressure
  • A proven ability to multi-task, meet tight deadlines and work effectively/collaboratively within a fast-paced environment
  • Strong sense of ownership and accountability for work and team; the ability to lead, manage, inspire and empower any future direct reports
  • Knowledge of Google Analytics would be beneficial but not essential
  • Understanding of digital technology as well as different market nuances
  • Design sensitivity/brand creative guidelines



  • Efficiency of content placement activity
  • Click-through & dwell times
  • Conversion
  • Speed and efficiency
  • Alignment with marketing campaigns


Our Competencies for All Employees

  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
  • Perseverance: Pursues everything with energy, drive, and a need to finish; seldom gives up before finishing, especially in the face of resistance or setbacks.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
  • Managerial Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

Req ID:  88098

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