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Sr. Manager, Visual Merchandising


london, LND, GB

Coach is a leading design house of modern luxury accessories and lifestyle collections, with a long-standing reputation built on quality craftsmanship. Defined by a free-spirited, all-American attitude, the brand approaches design with a modern vision, reimagining luxury for today with an authenticity and innovation that is uniquely Coach. All over the world, the Coach name is synonymous with effortless New York style.

Coach is part of the Tapestry portfolio – a global house of brands powered by optimism, innovation, and inclusivity.


The Primary Purpose: The Snr Visual Merchandising Manager is responsible for strategizing and leading the execution of Visual Merchandising (VM) for all Coach Stores across Coach Europe.

The VM Manager will partner and liaise with account managers and key account field Visual Merchants to ensure Coach global VM standards are met across all channels. This position is based in London and reports directly into to the Senior Director, Visual Merchandising Coach Europe with a functional reporting line into the CI Senior Regional Brand Director.


The successful individual will leverage their proficiency in Visual Merchandising to…. 

  • Lead implementation, directly & indirectly on the interpretation of monthly guidelines and communicate consistent merchandising direction on COACH Brand standards.
  • Coach store management on current visual standards, expectations and guideline presentations
  • Identify the needs across the Markets and place a tiered VM support system based on market capabilities.
  • Put in place a monthly process whereby the VM Manager receives monthly updates.
  • Partner with cross functional business partners and Multi Managers to assist stores in planning, mapping and merchandising monthly floor sets.
  • Identify areas of business opportunity and deliver an action plan to corporate visual merchandising and account management
  • Manage flow of communication between Corporate, field VM and stores.
  • Lead the management of floor-sets in key locations
  • Lead and facilitate new store openings
  • Provide consistent merchandising direction on brand standards to field VM and store management
  • Make strategic decisions with regards to store environments and brand image.
  • Identify and develop with store management who will be responsible for VM and the daily merchandising and maintenance of the stores
  • Stay up to date on regional business trends by reading business reports and shopping the competition


The accomplished individual will possess…

  • Experience in people management
  • Sound retail/district visual merchandising experience and ability to create strong visual presentations
  • Possess strong communication skills to interact, collaborate and influence with both internal and external Business Partners, and lead walk-throughs
  • Ability to interpret visual merchandising presentations and relate them back to the store environment
  • Strong attention to detail e.g. standards, marketing, lighting, fixture placement, windows Strong leadership skills to inspire, motivate and build respectful working relationships Experience in facilitating store openings
  • Self-starter who takes ownership and accountability for the business
  • Pro-active problem solver, ability to assess an issue and develop action steps for resolution
  • Ability to travel


An outstanding professional will have…

  • Proficiency in Microsoft Office (Word, Excel, PowerPoint) Knowledge of Adobe Creative Suite a plus

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach at

Req ID:  56834

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