FT Regional Brand Ambassador


Berlin, BE, DE

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.


At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach, Kate Spade New York, Stuart Weitzman – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.

A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. 


The Regional Brand Ambassador represents the Tapestry brand and is responsible driving sales within their Department store and small regional network across all product lines. The RBA will report directly into the Senior Regional Brand Ambassador Central & Southern Europe. The RBA will provide feedback, be solution focused and lead by example. It is their role to ensure Tapestry values, business priorities are demonstrated on the shopfloor and ensure Tapestry customers have a seamless experience, however and whenever they choose to shop. The RBA will drive sales initiatives, implement and lead best practice, motivate, and educate their wider department store colleagues. They will work closely with the SRBA to deliver cross functional relationships and have clear communication channels. They will be responsible for their flagship location aswell as their small regional network and will act as a liaison between Tapestry teams and store teams. The RBA will be the main point of contact within their host store with departments such as Management, Personal Shopping, In Store Marketing and wider floor teams. They will be responsible to drive Customer Experience, Omni channel approaches and seek new initiatives for further brand development. 


Duties and Responsibilities- 


  • Track and analyse store targets to ensure they are met and exceeded, where relevant compiling and presenting action plans to SRBA. They will track trade regularly to ensure it is in line with expectations across their region.  

  • Responsible to deliver brand training and provide the host store with the necessary brand training and information to drive sales. The RBA will need to be able to manage their time and be reactive to customer demographics changing in a fast pace environment. 

  • Responsible for tracking trade and be proactive to ensure any challenging weeks have action plans. This could include presenting ideas such as incentives and additional training to SBRA. 

  • Monitoring in store activity and presenting ideas to SRBA to identify new opportunities in-store or within local events for all responsible locations. This could include Monogramme Machine, GWP activations or omni channel customer events. 

  • Build and cultivate strong relationships with SRBA, other RBA, BA, BS and Department Store management to drive brand awareness and customer retention. They will implement and communicate business initiatives and act as a liaison between the host store and SRBA. 

  • Accountable for ensuring all stores within the region are educated on brand. This will include sharing best practice for brand training, to increase team product knowledge, recruitment of new customers and ultimately drive sales. 


Customer Service 

  • With the support of the SRBA, they will be responsible for using Coach Journey within their host store. Ensuring region is providing seamless customer experience and up to date on all application training. 

  • Driving ideas for clientelling/ event hosting. They will be required to support with co-hosting in-store events ad hoc.  

  • With the support of the SRBA, must effectively utilise Coach Journey application training aswell as further brand training on the loop. Providing storytelling tools to engage and apply a new type of service to customers. 

  • Build strong relationships with local Retail brand stores to understand customer demographic, profiling, and future brand opportunities. They should also attend local brand events to gain a better understanding of key business priorities. 


Visual Merchandising 

  • Responsible for implementing VM directives within their host store regularly. This should be in line with the launch of VBs to ensure at the start of every season, the stores are showcase new season product along with seasonal product launches/ delivery drops. 

  • Implement VM guidelines during markdown periods and ensure host store reflect same VM as rest of fleet to ensure Customer experience and journey. 

  • Have a strong relationship with the VM Manager within their host store and regularly share images to seek feedback or further VM development skills. 



  • Managing day-to-day deliveries and replenishment. To ensure back of house areas are clean, tidy, and well maintained. 

  • To ensure trade reports are completed in a timely manner and product call outs are shared with SRBA/ Sales Team effectively and efficiently. 

  • Co-ordinating with SRBA to schedule and ensure maintenance of adequate floor coverage.  

  • Manage appearance, cleanliness of SIS locations and escalate operational needs to SRBA.  


The Brand Ambassador will possess: 

  • To be able to travel within Berlin 2 days a month. 

  • In-depth knowledge of the retail environment and a minimum of 2 years retail experience 

  • Great understanding of working within a department store 

  • Excellent communication, leadership, organizational and analytical skills 

  • Strong knowledge of industry trends. 

  • Self-motivated and have the ability to strategize to help develop their business 

  • A passionate team player who has the ability to work well with others 

  • Flexible to work hours deemed by the store and CEX, including nights, weekends & bank holidays 


Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person’s career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale
    and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.


Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at http://www.tapestry.com/



Req ID:  107622

Job Segment: Brand Ambassador, Branding, Brand Manager, Outside Sales, Merchandising, Marketing, Sales, Retail