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(Temp) Email Coordinator


London, LND, GB

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what’s possible.


At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands – Coach, Kate Spade New York, Stuart Weitzman – was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We’re always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.


We are a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit Our People page to learn more about Tapestry's commitment to equity, inclusion, and diversity. 


Primary Purpose: The Email Coordinator is responsible for supporting the briefing, approving, and testing process across Tapestry email communications with a key focus on the German region. The role focuses on personalising the German regional email programs by developing a weekly calendar to support local holidays, cultural moments & shopping behaviours, whilst supporting the Senior Email Coordinator and the wider Marketing and Ecommerce teams to drive customer engagement, targets and deliver a consistent brand message across Europe.


The successful individual will:

  • Develop an email marketing and SMS plan to support growth in the German region for Coach and Kate Spade
  • Support the Senior Email Coordinator on the SMS marketing strategy and create a testing roadmap across Germany, UK & Ireland
  • Support the Senior Email Coordinator on briefing monthly campaigns across all regions through Workfront, in line with design deadlines
  • Create, maintain, and optimise all email and automated programmes to drive engagement, retention, loyalty and reactivation, ensuring Germany has its own optimization roadmap alongside UK and ROE
  • Identify regional nuances in shopping behaviours and KPIs using data insights to optimize and continually develop email effectiveness
  • Partner with Email Developers on testing campaigns
  • Partner with the Trade and Merchandising team to understand product launch timings and investment focus for each month
  • Partner with translations agency and meet email build deadlines
  • Report weekly on all KPIs, including open rates, click-through rates, conversion rates, and productivity
  • Create monthly campaign performance analysis reports showing the overall results for email and make recommendations for future tests and creative layouts
  • Attend weekly/monthly calls with external email vendors to discuss performance and propose updates
  • Support the Senior Email Coordinator with growing and retaining the customer databases through developing acquisition, retention and reactivation strategies, centered around effective lifecycle management
  • Connect with colleagues in North America on best practice, testing results and upcoming campaigns to share learnings across regions


You will possess:

  • Previous email marketing experience, with planning and deploying multi-platform campaigns
  • Background in retail/fashion industry is preferrable
  • Strong interest in CRM and email marketing best practices
  • Excellent attention to detail and communication skills
  • Ability to develop and foster partner relations and interact successfully with individuals at all levels
  • Creative problem solver with strategic thinking skills and strong business acumen
  • Highly organised, proactive, and the ability to multi-task effectively
  • German language skills is desirable but not essential


What Tapestry can offer you:

  • Hybrid working (3 days working from the office, 2 days remote)
  • Option to finish early on a Friday (Flex Fridays)
  • 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
  • Learning & Development opportunities
  • Internal mobility & career progression
  • Regular Social Events - Seasonal & Cultural
  • Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council


Other benefits include:

  • 25 days holiday in addition to bank holidays
  • Multi brand discount up to 50% off – Coach, Kate Spade, Stuart Weitzman
  • Private Healthcare with health assessment (Bupa)
  • Bupa rewards - Financial wellbeing support and wellness discounts
  • Private Dental Cover
  • Eyecare vouchers
  • Employee Assistance Program
  • Employer Pension Contribution
  • Gym discount
  • Interest free season ticket loan
  • Cycle to work scheme


Our Competencies for All Employees

  • Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.


Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at

Req ID:  113866

Job Segment: Temporary, Fashion Retail, Merchandising, Contract, Fashion, Retail

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